"I want to differentiate myself from the competition and make my value proposition sound irresistible and compelling."
"I want to find the right words to make an impact on potential client...and have people believe what I'm saying."
I’m Cathy Goodwin. For the last 10 years or so, I've been helping small business owners develop a compelling online presence, using conversational content that clients find irresistible. I view storytelling as the most important tool in your marketing box. It's like the screwdriver you've got in your home repair toolkit: carry it everywhere, own several versions, and know when to use a wrench instead.
Stories help you stand out in a crowded marketplace, whether you're an experienced master of marketing or just getting started on your very first journey.
But most business owners think of developing just one story -- "my story." Even more fail to realize how many ways storytelling can contribute to your business -- beyond creating engagement, showing empathy or waking up listeners at speaking events.
Click on the left blue link below to get my FREE guide: 17 Ways To Use Stories To Grow Your Business. And I've also got an introductory course to help you apply storytelling to your own business, starting now. Click on the right orange link to learn more.