... you're a solo-preneur, independent professional or owner of a small business
... you're looking for a copywriter to write your own website, sales letter, lead magnet, blog posts or any other marketing content (while you work on other things or just take time off)
... you're a brand-new business OR you're established and ready to move in a new direction
... you want a persuasive message that resonates with your clients – no high-pressure tactics, fear-mongering or cookie-cutter content
... you want copy that's conversational (and you resonate with the storytelling approach)
... you want copy that's in line with your business values -- you're a strong advocate for your clients and you support them respectfully
I'm Cathy Goodwin, Ph.D., and I work with a limited number of copywriting clients each year. Working together, we craft a stronger message, develop your marketing stories and use the Internet strategically to build your business.
"I'm ready to take action!"
"I know just what I need. I have a time frame and a budget range. I've looked around your website and blog.
"I'd like to explore your availability and just have a few questions to see if we're a good fit."
If you're at this stage, your next step is to go here and complete the form to set up a brief get-acquainted call. I'll have some additional questions. I usually book 2-4 weeks ahead for starting a copywriting project.
"I'm in the exploratory stage!"
"I haven't fully defined the project yet. I would like to know how you could help my business accomplish our goal. I'm not sure if we need copywriting or if I should DIY with some coaching.
"I need to figure out my next steps, strengthen our company's message and decide how to move to our next goal."
If you relate to any of these scenarios, your next step is to set up a Power Hour consultation. We'll discuss your marketing challenges and goals and decide what's the best way to proceed.
"None of the above! I'm writing my own copy. I'm looking for detailed feedback and maybe some coaching."
I've been working with copywriting clients for over a decade. My superpower is helping you figure out why you're unique so you can create a compelling message and stand out from the competition. Because of my background in business and business schools, I'm familiar with a wide range of industries. I'm trained to combine analytics with creativity, so you'll get targeted, conversational copy flavored with storytelling.
Unlike many copywriters, I know HTML/CSS - the building blocks of websites - and Photoshop, the primary web design tool. When we work together, you get an advocate who can negotiate wth designers and developers in their own language.
Before coming online, I was a marketing professor and researcher (hence the PhD). I I live in Philadelphia with 2 mixed-breed, temperamental cats and an easygoing rescue mutt. I work with clients all over the world. My business is 99% virtual.