Small Business Owners, Solo-preneurs and Independent Professionals ...
If you're not getting the results you want from your business, I can help you figure out what needs to be different.
My consultations focus on action-oriented solutions with realistic budgets and time frames. Usually you'll be on track to reach your goals, with a do-able step-by-step plan, in a single consultation. In fact, we often get started taking action steps before we get off the phone.
Here are the most common challenges that clients bring to our consultations:
"I have a big marketing project (such as a sales letter, online course, or website makeover) and I don't know where to get started. I can't afford to waste time on a long learning curve. I'm tired of keeping projects on the back burner and creating "Under Construction" pages. And I dread the whole process: the last time I did something like this, I had a miserable experience...with nothing to show for all the work I did."
"I want to stand out from the crowd and show why I'm different from my competition. But I'm not sure what makes me special."
"I've got so much content to create, I'm drowning. I've got to see clients and also develop sales letters, do a website makeover, write blog posts and more. I don't have time to do all this and still run my business!"
"I have no desire to be a copywriter but I'd like to create marketing materials that people actually want to read -- copy that's persuasive without getting into the land of clickbait."
"I want to bring my personality to my website and sales letters. I want people to see me as a real person. But I'm not sure I've got a story ... and sometimes I think I've got too many stories ... and I wonder where to draw the line between TMI and letting people get to know me."
We can address these questions - and more - with a one-to-one consultation, customized completely to your needs and goals. Here's how other business owners have seen results after our consultations:
"So much value in one short call!"
"When I called Cathy I knew I wanted to pivot my business to be significantly more profitable but I didn't know where to start.
"Just 60 minutes into our 90-minute call, I was clear on the benefits I bring to my clients and I had retooled my services with new price points. We revised the wording and structure of my Home Page, totally redirected my About Page and a whole lot more!
"It wasn’t just theory – we actually started drafting the copy and headlines. Our session was fun and I enjoyed working shoulder to shoulder with Cathy.
"Cathy went through my materials and teased out what was useful and what wasn’t (and she told me exactly what to get rid of in a no-nonsense style!). She helped me think through my message so the words and the website support my purpose and express the value I deliver to my clients."
Rachel Z. Cornell, Productivity Coach
"Straightforward actionable advice."
"Cathy had a lot of straightforward actionable advice. I appreciated that she didn't beat around the bush. She got right to it, with direct feedback and solutions.
"Cathy's recommendations were very specific and easy to apply. There was definitely no fluff and no wasted time: we didn’t just talk about theory, we began implementing solutions during the call.
"Cathy walks the line between being an expert in her business and knowing you are an expert in yours. She isn't about cookie-cutter philosophies and 'you have to do it this way' but rather shared her opinion and expertise and worked with me in fine tuning my message so I could use it uniquely in my own work. "
Nancy Jane Smith Life Coach and Psychotherapist Live-Happier.com
"Planned my website and message in just 1 call"
“When planning a new business venture, I realized I needed a website. I was not sure what would be involved. In just one session, Cathy helped me clarify my message and establish the page-by-page website setup.
"Our consultation exceeded my expectations – it was enjoyable as well as inspirational. As an experienced business owner, I’d say it was a very worthwhile investment.”
Robert E. Barker, United Kingdom
"Gave me clarity and confidence"
“I had a 30-minute call as a bonus for purchasing a product. For the past 2 years, I've been immersing myself in the culture of a new career. Although I have two advanced degrees, the information has been overwhelming -- learning about copywriting, technology, social media and just running a business.
"In just 30 minutes, your input gave me clarity. We cut through all the clutter. I'm now confident about how to define my market and what steps to take to research and reach my target audience."
Here's what you get when we work together.
"Laser Focus" For New Clients
1 45-minute call
Customized to any topic
"Comprehensive Power Hour Consultation"
Set your own agenda. Get the space, structure and guidance to deal with whatever marketing challenge feels top-of-mind to you today.
1 90-minute recorded call customized to any topic
Pre-work so we hit the ground running
30 days of email follow-up
For business owners who want to become better DIY copywriters...or be more knowledgeable when they hire a pro.
1 90-minute structured recorded session, deep-diving into the structure, context and purpose of your sales letter, website or other project
Option for 30-minute follow-up call
30 days of email follow-up
FREQUENTLY ASKED QUESTIONS
What types of businesses do you work with?
My clients are service business owners, solo-preneurs and independent professionals. They’re looking for ways to reach more clients with content — websites, landing pages, courses, sales letters - to attract more clients. Many are pivoting and rebranding their businesses. They're open to new ideas, view themselves as action-takers (most of the time) and appreciate my caffeinated energy and irreverent sense of humor.
Suppose I want you to write the copy for a project?
If there's a good fit, I'd love to! When you sign up within 10 business days after a call, we'll apply the full consultation fee to your project.
I want to work with you but I'm not sure what I need.
All projects start with a consultation. It's not unusual for clients to discover they need something totally different than what they expected ... or they don't need anything beyond a single session.
Can we meet in person?
I work through a virtual meeting platform, with clients from all over the world. Makes it easier for everyone and lets me offer you a recording and summary.
What if I miss the call?
As with most professional calls, you're free to cancel with a minimum 24 hours notice for any reason at all. Occasionally emergencies arise and we'll work around yours.