Attention Business Owners, Independent Professionals, and Solo-Preneurs:
"How To Write Copy That Gets Results (without becoming a copywriter or hiring one)."
Fortunately this business owner knew that Cinderella stories are bad for business. No wizard appeared.
But Mary's good friend Ted (who was wide awake in an earlier time zone) texted a reply as the timer approached midnight:
"Last week I took my half-baked website to a copywriting coach -- a certain Cathy Goodwin. Talk about rough draft! it was just one step beyond a pile of sticky notes.
"In one session we rocked the website, which I expected. But we also nailed my message and I got a slew of marketing ideas. Why don't you give her a call? You'll have time to launch your program, sign up a host of clients and come visit me in California."
"The wizard ..." Mary murmured gratefully.
"Well, some people think so," Ted said practically, being considerably less tired (after all, his copy was done). "But I can tell you one thing: your copy and your marketing will never be the same."
Step 1: Set up an appointment and send me a draft of whatever you're working on.
Really rough draft? No worries! Anything's better than a blank page. I'll look everything over ahead of time and maybe ask a few questions so we can hit the ground running.
Choose the copywriting project with the greatest potential to bring in revenue. Or choose something you've been working on forever and can't seem to get it done...or the most challenging piece of writing on your "To Do" list.
I recommend choosing 1 project that feels like climbing Mt Everest ... but it's okay to bring 2 or even 3 shorter pieces to work on.
Step 2: Join me on a 90-minute screen-share call. No need to take notes -- we're recording! Just a few of the points we cover:
Step 3: Your copy coaching is just getting started! You have 30 days to ...
About Cathy Goodwin
“When I started copywriting, I was surprised to discover how many successful business owners chose to write their own copy... even when they could afford to keep a private copywriter on speed dial.
"I was even more surprised to learn that these ardent DIY copywriters weren't exactly Lone Rangers. Even top marketing pros hire copy coaches and recommend us to their clients.
"Everybody hires us. Nobody talks about us.
"Having been around the Internet for over a decade, I can fix most common marketing problems quickly and simply. I've also learned that each business is unique. As your copy coach, I'll 'get' where you're coming from.
"My coaching supports your style, personality, and purpose...and we usually manage to make it fun, too."
7 Reasons To Hire Cathy Goodwin As Your Copywriting Coach
Speed Up Your Learning Curve
"Haven't written a sales letter in ages. Where are the notes from that copywriting course? Need answers NOW."
Level Up Your Launch.
"New program - need to make sure all ducks are lined up and all bases covered."
Get Distance From Your Copy
"Been working with the copy so much, everything's starting to run together. Need an objective viewpoint."
Find A New Direction.
"Sales are down ... and no idea why. Need a copy makeover like, yesterday."
"If my time's worth so much an hour, and copy coaching saves me 7 hours...it's fifth grade math."
"Why am I spending hours tweaking this copy when I could be bringing in money, doing what I do best?"
Peace Of Mind.
"It would be SO nice to fix my copywriting problems! Then I can focus on the fulfilling, fun part of my business ... and enjoy getting stronger results from my copy...and maybe even take a day off and go to the beach!"
"Knows how to teach copywriting"
"When Cathy worked with clients at my live events and boot camps, I heard a lot of ‘Wows!’ She has a knack for identifying just what they need and she’s a natural teacher.
"Cathy was one of my Top 50 Coolest Marketers for two years running, and we've collaborated on projects over the years. She knows her stuff. I'd suggest you hire her before she raises her rates."
Lorrie Morgan Internationally Known Copywriter RedHotCopy.com
"Straightforward, actionable advice"
"Cathy had a lot of straightforward actionable advice. I appreciated that she didn't beat around the bush. She got right to it, with direct feedback and solutions.
"Cathy's recommendations were very specific and easy to apply. There was definitely no fluff and no wasted time: we didn’t just talk about theory, we began implementing solutions during the call.
"Cathy walks the line between being an expert in her business and knowing you are an expert in yours. She isn't about cookie-cutter philosophies and 'you have to do it this way' but rather shared her opinion and expertise and worked with me in fine tuning my message so I could use it uniquely in my own work."
Nancy Jane Smith Life Coach and Psychotherapist Live-Happier.com
""Got to the real message"
"I just wanted to send you a thank you for the session today. Your insights and suggestions are a fresh perspective for updating my website and sales copy.
"I especially liked the way you were able to drive to the real message by asking pointed questions that ultimately make better copy than the flowery sales language I was using before. I’m a ‘get to the message’ girl who doesn’t tolerate fluff, and your approach fits right with that!
"I’ve been modeling my copy around all those ‘you have to do it this way’ approaches, and hearing your direct suggestions was such a delight (and relief)!"
Lisa Akers Herbal Solutions LisaAkers.com
I want you to make the best decision for your business. So keep in mind that copywriting problems rarely get better on their own. (Believe me, I know.)
If you've got a window of opportunity, and you need to fix that copy, delays can be costly, in stress as well as money.
When you delay your copy, you postpone the moment when you see revenue from your offer.
And when you prematurely send off half-baked copy, your audience gets confused. You're seen as inconsistent or even flaky. (Yep, been there, done that.)
Any copy coach worth her salt will have limited time slots for new clients. If you're facing a deadline, or just tired of walking around with this copy albatross around your neck, don't delay. Book early so you'll not only move fast -- you'll have time to live with your new copy, make revisions, and take advantage of the laser video critique that's included with your coaching.