The Small Business Client Advantage

How To Write Website Copy

That Attracts Your Ideal Clients

A step-by-step introduction to writing the 3 essential pages you need for onlinebusiness success.

If you're a service-based business owner seeking clients, you need a website that doesn't just look pretty.

You need a website that directly targets your ideal clients, motivates them to keep reading, and ultimately transforms them into leads and buyers.

Your website does the heavy lifting for you.

While you're working with clients, sleeping, or enjoying a day with the family your website never stops working for your business.

A strong website lets you cut down the time you spend meeting with prospective clients so they feel they know you before they call. You'll also spend less time with tire-kickers and curiosity-seekers who just want to "see what's out there."

Your website makes it easier for clients to say "yes."

You create a path for your website readers to follow. You build credibility with your content.

You don't need a pretty site. You need a persuasive site. And you don't need to be a copywrier to create one.

Use this step-by-step guide to writing your website, one page at a time

Introducing: Write Your Website With Stories.

A self-paced training program to help you write your website without becoming a copywriter.

Turn your website into your 24/7 marketing partner.

Imagine spending less time marketing and more time working with your clients. You

  • You get your website up and running quickly.
  • Your website sends you qualified prospects who feel they know, like and trust you
  • Your prospects have a really good idea of what you do, who you work with and the problems you solve.

You create better offers because you have more time.

  • Don't be surprised if you begin to see clients who skip the get-acquainted calls. They'll feel they know you and believe you after they visit your website.

"My website doesn't attract clients."

That's the most common question I get as a copywriter for small businesses.

Many businesses are (wisely) concerned with creating a professional-looking website. But beyond looking professional, you need to send a message to explain why you're different.

You need to answer the client's unspoken question:
"Why should I hire you?"

When you know what to write on each page of your website, you gain a strong (some say unfair) advantage over your competition.

Even if you hire a copywriter to write for you, or coach you through your website copy, you'll know exactly what should be on each page.

4 Short Modules: Everything You Need To Write Your Website
With No Excess Filling or Fluff

Introduction: Two things you need to do before you write a single word.

Most business owners start writing their website by ...writing.

Sounds logical, but it's not the path to creating a website that delivers. These 2 simple steps will make sure you don't waste time (and your website message doesn't get lost)

Module 1: Write your Home Page

Your home page sets the foundation and style for the rest of your website. Discover the essentials to make it work...and get your visitors moving in the direction of "yes."

Module 2: Write Your About Page.

This is the most difficult page to write...and often it's even more important than the Home Page. Discover exactly how to set up your About Page to demonstrate how you help clients (without sounding obnoxious or sleazy).

Module 3: Write your Services Page.

Here's where the rubber meets the road. When someone lands here, they're ready to buy. Your job is to make sure nothing gets in the way.


Tips for your Contact Page

Look over my shoulder as I review a website.

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$37 Intro Price