Write An About Page That Makes You Look Like A Rockstar (Even If You HATE To Talk About Yourself) 

The About Page Workshop Program

copywriter working

Write your client-attracting, lead-generating About Page ... even if you are not a copywriter.  

 Write Your About Page In 2 Days

A Hands-On, Get-It-Done Program For Solo-Preneurs and Independent Professionals

Can you relate to these scenarios: 

"I have no idea how to start writing my About Page."

"I don't feel comfortable writing about myself. It feels like bragging! "

"I've been trying to write my About Page for months... and getting nowhere." 

"It's all too easy to feel overwhelmed about writing your About Page ... and needing to get a strong confident start. 

What if you could...

… discover what makes you unique and (and figured out how to express your specialness without soundng boast-y or pushy)

... could show your clients how your experience makes you qualified to deliver the service (even if it seems totally unrelated)  

… know exactly how to choose the story that makes your expertise crystal clear (without being boastful or pushy)

… anticipate questions your clients will have before they hire you (so you ease their fears and make it easy to say yes)

I'm Cathy Goodwin, and I've worked with many clients like you. 

Not every business owner will want to hire a copywriter, especially if you're a small, growing business. Besides, you may want to learn how to fish, not just buy a fish for today's dinner. Learning these concepts will help you as your business grows and pivots in a new direction. 

The About Page Workshop will help you ... 

  • write an About Page that will have your competitors wondering if you've got a secret copywriter on speed dial 
  • know exactly what to share about yourself (without getting too personal or taking the focus away from your target audience)
  • demonstrate exactly how you help clients who are hungry for solutions (even when they're feeling scared and skeptical)  
  • shift your mindset to banish the ghost of the used car salesman and promote yourself with pride  
  • enjoy the incomparable "Done and published!" experience when you've completed the course (fireworks and champagne recommended but not included in this course) 

I’m Cathy Goodwin. I've helped hundreds of business owners create About Pages that spoke directly to their ideal clients.  

My goal is to help you get more comfortable with promoting yourself and your business. You're a professional and your promotion will reflect your expertise and your strengths.

Hate to write? Want to show your human side without getting too personal? Need to get this done so you can put your website to work (and build up your bio all over the web, too)? 

Introducing "The About Page Workshop"

When you complete your assignments, you get more than information and ideas. You walk away with a completed About Page, ready to share on your website. And you'll leverage your About Page to write social media bios, speaker bios, and more. 

When you do the work, you'll walk away with a completed About Page. Get 4 modules with exercises, templates and cheat sheets. Each module includes a live lesson and a study guide. You also get access to a Facebook page with additional resources.  

Most important, you get personal, one-to-one attention from me - not a coach or assistant. I'll be with you every step of the way until your page is up and you feel good about it. 

Each module will be offered in a live call. A recording of the call will be available, usually immediately. If you can't attend, you're invited to submit questions ahead of time (or after the call, to be answered via post or video on Facebook).  

MODULE 1: What's stopping you from getting started? 

  • Complete my proprietary Bragging 101 test and discover which style of self-promotion works best for you. Learn how many business owners are stopped by Fear of Bragging and how to overcome this fear. 
  • Discover the "introvert edge" to writing your About Page. 
  • Set up your About Page structure based on your client's wish list (and 3 ways to find your client's wish list) 
  • Scope out About Pages of your competitors (we'll talk about how to analyze them so you'll "swipe" without imitating or stealing)

MODULE 2: Write your stories - Part I

  • Review 4 story archetypes you can use for your About Page 
  • Use your Customer Backstory to identify the most critical questions your About Page must answer (and learn 3 surprising ways to play detective and learn your client's backstory)
  • Discover your "Hidden Motivation and Passion Story" (and learn how and when to share it)

MODULE 3: Write your stories - Part II

  • Use your Expertise Story to differentiate yourself from the competition and stand out as the "go to" person
  • Use your Empathy story when you need to connect (and the best alternative to use when you're not in the conscious, heart-to-heart, connection business) 
  • Use your stories to identify your About Page building blocks and personality style  

MODULE 4: Get it done

  •  Choose one of my 3 proprietary templates and fill in the blanks using what you gained in Modules 1-3
  • Set up your Know, Like and Trust sections 
  • Get advice on your photos, images and layout 
  • Add your call to action
  • Publish
  • Test and tweak 


BONUS #1: My Udemy course "Copywriting For Non-Copywriters" (List price $25)

BONUS #2: Private Facebook group to ask questions and post drafts

BONUS #3: Video review of your About Page (when you submit your page within 5 business days after the last class -- we want you to get your page out there!) 

BONUS #4: Video training: How and when to update your About Page as you pivot our business or make other changes 

EARLY BIRD BONUSES: First 10 people only 

30-minute one-to-one consultation with me (to be completed before the course starts)

OR if you're not big on consultations: 

Any 2 of my home study courses - choose from:

  • Become A Copywriter
  • Brand Your Business One Story At A Time
  • Create Your Online Course

Get started today .... and never lose a client because your About Page wasn't there for you.

You're getting value you won't find elsewhere.

When a copywriter writes your About Page, you'll pay $250-$500...or even more. And if you need to modify your page you pay even more.

You'll also have to know what to tell the copywriter. What makes the most sense for you and your business?

You get:

4 Modules - LIVE - that guide you to a compelling About Page

Recordings of all modules for you to listen as often as you like

Action guides for each module

Access to a private Facebook group to ask questions and post pages for review

Access to a Udemy course to supplement your knowledge

Unlimited access to materials after course is completed


I'm confident you'll love the course and you'll get terrific benefits. But I don't want "sad money." 

Just ask for a refund after the first module. I'll cheerfully refund your money and we'll part friends. 

"There are SO many free articles and courses available. Why on earth should I pay for this course?"

Good question. If you can get everything you need from a free article, go for it! 

But free articles won't help you...

...answer your questions in a foum

...decide how to structure your page for you, your business and your industry

...sort out all the conflicting advice you're getting ("first person vs. third person;" "how much to share about myself vs focusing on the client") to create your own About Page (which might be different from anyone else's)

...stay motivated and gain momentum to get your About Page done and published

"Four weeks seems like a LONG time to write a page."

If you're starting cold that's not long at all. Many of my clients have been living with missing or incomplete About Pages for weeks or months! 

And if you want to move faster you'll benefit from tips and tweaking available via the Facebook group.

"Four weeks seems like a SHORT time to write a page."

If you've been putting off your page for months, or if you have a super-busy schedule, you may have the opposite reaction -- too short! You'll find the momentum of the course and the opportunity to get feedback will accelerate your progress. Plus you get templates and tips to move along. You can even volunteer for a course "hot seat" to get my personal attention to your page.