Want to know how to tell if you're looking at professional, strong copy ... or cookie cutter copy that's not bringing results?

Look at the bullets: short phrases that fascinate and motivate your readers. Bullets make te difference between copy that sells and copy that sits.

On this 20-minute call you'll discover.... 

...why bullets are so important for copywriting (and why they're sometimes called "fascinations")

... how to recognize a powerful bullet when you see one

...what you need to know to write more powerful bullets (even if you're not a copywriter and don't want to become one)

... . why there's a story behind every effective bullet (and how to find the story for your own bullet points)