For coaches, consultants, and independent professionals who want to communicate their value to prospective clients. 

You've probably been advised to "be different" and "stand out from the pack." But what does that mean in a practical sense?

On this recorded training call, you will learn...

• A popular style of branding that makes you seem unique and attractive to the clients you absolutely don't want to work with
  
• A common branding mistake that actually makes you seem like a cookie-cutter look-alike (even though you're actually a rare original)
  
• Why your branding needs to shift as you and your business evolve over time
  
• How to find a story that answers the question "What makes you special" without coming across as obnoxious or overconfident

...and more! You'll discover a new way to think about the old advice to "just be different."