For coaches, consultants, and independent professionals who want to communicate their value to prospective clients. 

"The Surprising Way To Recognize What REALLY
Motivates Your Ideal Target Market"

Click here to register for a FREE 30-minute online training   



Cathy Goodwin, Online Marketing Strategist for Small Businesses & Independent Professionals

Presented by


 A recording will be available (for a limited time) to those who register. 

When you begin marketing for your next big thing, your first question will be, "What does my audience want? How can I relate to them?"

You might have been taught to begin with your ideal avatar or persona. Something like, "Women over 30 living in the midwest and working for big corporations."

There IS a better way. On this short training, you'll discover:

  • Why your client's backstory could also be called your client's "baggage story"
  • Why understanding your client's backstory makes it much easier to write copy, plan your launch and avoid 2 common mistakes
  • 3 essential questions to uncover your client's backstory
  • How to work with your audience's backstory when you are pivoting or starting out

...and more! You'll walk away with action steps that will help you grow your audience, gain more clients, and begin to enjoy marketing again.

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