"3 Ways A Case Study Can Attract Clients
Who Need To Be Convinced You're An Expert"
CATHY GOODWIN, Ph.D.
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Are you encountering resistance from your clients because ...
...you need a better way to explain your service
...you want to demonstrate your expertise and gain credibility (in a limited amount of time)
...you want to show - not tell- the way you're different from the competition
You may have heard that case studies will let you accomplish these goals.
But writing your own case study can be daunting. And hiring a pro can be costly.
Can you write your own? Or if you hire a pro, what can you do to get maximum value?
You will discover: