For Entrepreneurs, Solopreneurs & Small Business Owners

Turn Your Story Into a Sales Presentation

When you're making a sales presentation, it's not enough to have a great story. Your story has to move from script to live action.

Your audience has to ...
...SEE themselves in the story (it feels real to them)
...IGNORE distractions (because they're thoroughly immersed in the story)
...CONNECT the story to their problem (because aha moments turn into sales)
...FEEL INSPIRED by the possibilities (not feeling they're being sold)
...STICK your story in memory (so they'll remember you when they're ready to buy)

marketing credibility for small business

From Story To Sales Presentation

How would you like to...

  • transform your signature sales talk from boring to blockbuster
  • get prospects to pay attention to you (even in a crowded marketplace)
  • turn a podcast guest gig into a selling opportunity (without alienating your host or your audience by being too sales-y)

I'm Cathy Goodwin.

I've spoken to audiences ranging from bored college students to "I dare you to make me laugh" comedy clubs.

Business audiences are tough too...and they love a good story.

Adding a story will let you be persuasive without being pushy.

But audiences hear a lot of stories these days. You start with a strong selling story...and you make sure it gets heard above the noise.

small business and service business marketing with cathy goodwin

From Story To Sales Presentation

Great idea...but what if I don't have a story yet?

Click the button on the right. You'll get this workshop PLUS my self-paced video course on Selling With A Story. You'll have the complete package!

Or click the button on the left to get just the workshop.



Stellar storytelling doesn't happen by accident.

In this first-ever 90-minute video recording, you'll take the first steps to master the art of storytelling...whether you take center stage in front of a live audience, share a blog post, or anything in between.

Here's what you'll discover:

Step 1 - Shift into storytelling mindset.

Your "create a story" mindset will change your goals. You'll focus on new aspects of your story and view your audience in a new way.

Step 2 - Your audience says, "I dare you to hold my interest."

Get tips to overcome their resistance and keep their attention on you - not their cell phones or the social media page on the next screen.

Step 3 - Structure your story for maximum impact.

What you say first - and then next - can influence your audience's response in very subtle (but powerful) ways.

Step 4 - Get 3 presentation techniques to get the audience engaged and participating in your message.

Professional speakers and comedians make it look easy. The good ones sound like they're being spontaneous and natural. In fact, they're using 3 techniques you'll learn here.

Step 5 - End on a high note.

A well-told story helps build your brand. What will the audience take away? How can you help them become part of your story?

BONUS Checklist for Masterful Storytelling

Is your story ready for showtime? Apply these 10 questions and see.

How to handle a mistake
How to tell a personal story to build your brand

Tell stories that lead to sales.

One 90-minute course delivered live (recorded for repeat listening)

  • Checklist for masterfully telling your best story
  • Opportunity to ask questions
  • Facebook group for follow-up

Use the coupon code MASTER30 for early bird pricing
through Friday May 12 at midnight Pacific Time.


EARLY BIRD COMBO: $99 with code MASTER30
Workshop + Video Course on Story Selling

BONUS: Available for 3 people. Bring your story and we will do a quick "workshop" makeover during the course.

NEW BONUS: Can't attend live? Submit questions and stories after the workshop for video review.

Walt Disney told other people's stories and made them memorable. As a business owner, you're the best person to create the story and tell that story to your own audience.

Most courses on storytelling focus on creating a story that delivers sales. This course helps you make sure they hear your story.