Bloggers, can you relate ...
In an ideal world, you’d be able to hire someone to write for you. But in real life, you need to relate to your audience with your own words and your own thoughts. Hiring experienced copywriters to turn out quality posts consistently will cost a fortune. Skilled copywriters who will really "get" your message will charge a premium.
Fortunately, there's one writing tool that can be counted on to deliver clients: the power of storytelling. As a blogger, you're perfectly positioned to build a brand and create client-connecting posts by applying stories to your business.
Imagine writing blog posts that do the heavy lifting for your job, so you generate leads and get buyers who will pay for your products and services.
Imagine writing blogs with 2X the impact in half the time.
And imagine getting blog comments like "I was blown away," or, "Where have you been all my life?"
The truth is, the more you include stories in your blog posts, the more your readers will feel connected to you. They'll trust your brand and feel more comfortable taking action.
Introducing Stories For Blogging: The Ultimate Guide To Transform Ordinary Blog Posts Into ...
We're Sue Dunlevie and Cathy Goodwin. Sue is an internationally recognized coach for bloggers who want to make money from blogging. Cathy is an experienced copywriter who helps business owners use storytelling to inspire their clients to take action. Together we're joined forces to bring you this unique course, with material you won't find anywhere else.
Module 1: Why Your Blog Needs Stories To Survive, Thrive And Bring You Joy
The 3 psychological reasons why stories attract clients like bees to honey (and 2 ways the wrong story will actually make you LOSE clients)
Exercise: Turn your boring 7-point tip sheet into a memorable story
Module 2: Turn Every Blog Post Into A Client Relationship Magnet
Embed your message in every blog post (so your clients feel loved, understood and appreciated, over and over again). Use story archetypes to find your brand and your style. (Something that's not taught anywhere else!)
Exercise: The Story Match That Delivers Authenticity.
Module 3: The Secret of Selling With Stories
Here's why you should ignore the advice to be vulnerable. Refuse to say that your mess is the message (you've got a much better message waiting to be revealed). Discover the difference between stories that entertain and stories that motivate your audience to buy.
Exercise: Persuade With A Story
Module 4: Write Better In Less Time
How to turn the stories from your life into blog posts that communicate your message (and discover the best way to slot them into your blog posts ). Use these stories to conquer writer's block and become even more prolific.
Exercise: Authenticity Stories
BONUS : Become A Ninja Storyteller
It's not enough to tell stories: you've got to motivate your audience to pay attention. Discover how to present your story in print, on webinars/podcasts and in person.
BONUS: Free access my course Personal Branding With Stories