Can you relate to these scenarios ...
"I'm a successful business owner...yet I cringe at telling people what I do."
"I'm going in many different directions and need a story to make them come together."
"I'm looking for someone to help me nail my message and my story."
"I'm so stuck on figuring out who I am, I can't move forward to figure out my position and move on to the next level."
"I need a way to answer the 'What's your story' question, in a way that builds my brand and positions me perfectly to my ideala clients."
"I keep hearing that I need to add storytelling to my marketing, yet I can't figure out what stories to tell and where to tell them...or why."
Imagine if you could...
... actually look forward to introducing yourself at your next networking event, podcast guest gig or prospect meeting (because you know exactly how to start the conversation that's most likely to generate more productive leads and more ideal clients)
... find yourself hoping someone will ask you, "So, what's your story?" (because your story clearly shows what you do and positions you as an expert)
... feel confident that nobody will ever again label your content as dull or boring ... even if you're writing about topics that most people find "serious" or "technical"
... captivate your audience with stories that strengthen your message (so you get known as a standout speaker while you build your brand)
I'm Cathy Goodwin, Ph.D.
For over a decade I've been helping small business owners and independent professionals attract clients, whether they're starting out or starting over. Once you discover the power you get from a one-to-one sesson, you'll wonder why you EVER wasted time trying to figure things out on your own ... or why you wasted money hiring more help than you actually need.
When I first started out on the Internet, I was so terrified of sounding sales-y I went to the other extreme. My promotions were so timid, my prospects thought I was talking them out of buying. When I studied copywriting, I found straightforward ways to strengthen my message and share my value ... and my prospects began to take me seriously and sign up to become clients.
Today I work with coaches, consultants, professionals and entrepreneurs who want to combine professionalism with promotion. They want to turn visitors into prospects. They want to turn prospects into delightful, delighted clients.
And they're busy. When they're stuck, they don't want to waste time. They want a get-it-done, no-nonsense consultation so they can finish what they working on, get results, and move on to the next big thing.
Prepare to be surprised at what this 90-minute consultation will do for your marketing. As easy as 1-2-3:
(1) After you sign up and pay, we schedule a 90-minute screen-sharing call (recorded so you don't have to take notes).
(2) You send me anything you would like me to read before the call. I'll read anything that arrives up to 24 hours before the appointment time.
(3) After the consultation, you'll get the recording and some notes. You also get 2 weeks of unlimited email Q&A with me.
If you decide you'd like me to write a Done For You sales letter or website, sign up within 5 business days of our call, you can deduct the cost of this consultation.
Here's what you can expect when we get together:
Your session will be structured to follow my proven process to nail your message and take your first steps to build your brand. You will get prework to complete before the call, so we can hit the ground running.
You'll benefit from a conversational, "look over my shoulder" style. We don't do a lot of small talk or fluff; this is a working session. You may experience a dash of my irreverent East Coast style of humor. You will almost certainly experience 2 or 3 "aha" moments.
Your consultation can be modified to meet your needs. You can ask a "lightning round" series of question or choose to focus on a very specific question. It's your session, your way.
We begin with your goals and desired outcome for the session. Before the call, I'll review whatever you sent, so we hit the ground running. We dig deeply into the details. I’ll share my insights and give you customized action steps to move forward and achieve the results you are seeking.
Currently - $250 for one consultation. Introductory Special: Buy two and the third is on me (if used within 60 days -- same price for 2 or 3 consultations).
"So much value in one short call!"
"When I called Cathy I knew I wanted to pivot my business to be significantly more profitable but I didn't know where to start.
"Just 60 minutes into our 90-minute call, I was clear on the benefits I bring to my clients and I had retooled my services with new price points.
"Cathy helped me think through my message so the words and the website support my purpose and express the value I deliver to my clients."
Rachel Z. Cornell, Productivity Coach