I can help you do this!  

I'm Cathy Goodwin, a copywriter, storyteller and strategist. I'm known for helping entrepreneurial business owners like you find a way to strengthen your message so you become much more attractive to qualified prospects -- the ones who "get" what you do and are eager to work with you.  

If you're like most of my clients, you want to solve the problem of being too vanilla, and figure out "what's my thing," and stand out in an oversaturated info-overloaded world. But you can't stand anything that's fake or sleaze. You can't afford to be pushy. And frankly, you're more at home promoting your own clients than finding ways to write about yourself.  

You probably realize you can conquer all these challenges with storytelling. But you're not into "rags-to-riches" or "hero's journey." You (wisely) draw the line when you're advised to "go naked."  

You've also been around the block a time or two. So you know it's not easy to put the pieces together and craft a message that draws your ideal clients while remaining true to your vision, wisdom and integrity.  

Most business owners are simply too close to their own audiences and their own offers. They rarely see the story hiding in plain sight -- the quiet little story that could transform their business.  

And when you’re not clear on your brand or your message, you spend way too much time on content creation. Writing a sales letter or a website feels like climbing a mountain. Landing pages and lead magnets? They take forever.  

I’d like to work with you personally so you see stronger results, spend less time on your marketing and actually enjoy the things you sought when you started your business. And I'm convinced storytelling is the most powerful tool in your marketing kit -- but only if you know how to use it wisely.  

Introducing the Story Consultation  

The Story Consultation helps you apply a straightforward, proven story-based framework that you won't find anywhere else. Over the years I've been developing this approach, I've seen one client after another experience "aha" moments that lead to a complete transformation of their content...and often of their entire approach to marketing.  

It's like trying to untie a big knot. You pull one string and everything comes loose. You give a big sigh of relief. You're free! Clients actually get so excited they say, "I can't wait to get off this phone and start working on my story!"  

Storytelling pulls the string -- but only if you tell the right stories for your business and your preferred style of marketing.  

We'll do this in one 90-minute call. Bring your most troublesome project -- the one that's keeping you up at night and giving you headaches during the day. Or bring your frustrations with creating your brand, message, or direction. If you're like most of my clients, you'll enjoy at least one major "aha!" moment during the call ... and you'll walk away with a blueprint for action and a story you'll be proud to share. 

The Story Consultation helps you strengthen your message and create a compelling website, sales letter, or launch campign. Here's what to expect.

After you sign up and pay, we schedule a 90-minute screen-sharing call (recorded so you don't have to take notes).

You get prework to complete before the call, so we can hit the ground running. (Clients say the prework assignment is worth the price because you begin building clarity immediately.) 

Most consultations follow this 3-step format. We adapt to meet your specific needs and interests, but generally we work together to...

• identify the story archetype (a/k/a persona or pattern) that resonates with you and your audience. Warning: Finding your story archetype can release a powerful surge of marketing energy. Some people say, "It's marketing ... but doesn't feel like marketing."  
• strengthen your message and clarify your promise, tailored to your unique business and your preferred style.  
• develop a series of action steps that align with your message. Depending on where you are in your business, we focus on big-picture strategy or the specific marketing materials you're looking to create.  

In the days and weeks following this session, you'll be surprised at how much more productive you will be. You'll find it easier to focus exactly on what you need to do...and if you're like other clients I've worked with, you'll actually feel excited to get going! 

You'll also enjoy two weeks of follow-up emails and bonuses to help you stay on track. Few other consultants offer you this opportunity to ask the questions that came up (along with the ones you forgot to ask). 

This session may be free. If you decide you'd like me to write a Done For You sales letter or website, and sign up within 5 business days of our call, you can deduct the cost of this consultation.