For Entrepreneurs, Solopreneurs & Small Business Owners

How to go from StoryTelling to Story Selling (Even If You're Not A Copywriter, Storyteller, or Sales Pro)

Only one kind of story leads to a sale.

Some stories help you gain attention...or explain what you offer...or show why you're so passionate about working with clients.

You need those stories.

But when it comes to selling, you need ONE type of story...a selling story.

marketing credibility for small business

Writing a selling story without a strategy is like baking a cake without a recipe.

I'm Cathy Goodwin. I've been online as a copywriter and strategist for over a decade.

My clients want to get more sales with less effort and without sounding sleazy.

The "experts" tell them that stories will sell. That's half true.

small business and service business marketing with cathy goodwin

The truth is, some stories sell. Some don't.

Until now, nobody's explained the difference. You get vague guidance to "talk about yourself."

That's likes sending someone off to bake a cake with vague instructions to "Mix flour, sugar, and eggs and hope for the best."

The Persuasive Story course gives you a roadmap and a recipe. You learn how to choose quality ingredients. You learn how to mix them together in delicious proportions.

But it's not for professional cooks. It's for anyone who has an offer to sell and a desire for more customers.

Successful story selling doesn't happen by accident.

Once you become aware, you'll intentionally create stories that sell. You'll reach more clients than you anticipate...including some who won't be persuaded by more traditional copywriting.

You'll need 4 ingredients and directions for mixing them together. That's what you get in this course.

One thing's for sure: your stories and your sales will never be the same.

Ingredient #1: Devise the plot.

Your selling story isn't a romance or murder mystery. You'll need a plot that gets the audience on the edge of their chairs.

Discover 3 types of plots that have been known to draw distracted audiences away from their cell phones and into your offer.

Ingredient #2: Cast your characters.

You have two major characters - the hero and the guide. Cast them wrong and your audience responds, "I don't believe you!"

Get them right and your prospects sell themselves.

Ingredient #3: Set the scene.

Transport your audience into the story. They need to visualize the action taking place. A strong setting supports the plot and makes the action seem real.

Ingredient #4: Picture the transformation.

This is what seals the deal. It's when they say, "I want what they're having."

When it works, it's the ultimate step to a "yes."

Mix everything together and enjoy the result.

Top quality ingredients will create a perfect cake...if you assemble them in the right proportions and mix carefully.

It's the difference between a "so-so" story and a selling story. We've got the mixing bowl ready.

BONUS: 10-item checklist to make sure your story is ready for showtime. wrote your story! Did you remember to include all the ingredients? Was it mixed just right?

This 10-item checklist helps you check your story before you push the "bake" button. You'll review every component of the course so you're more likely to get a story that brings you the sales you've always wanted.

Tell stories that lead to sales.

Get all the ingredients you need plus directions for mixing!
12 Lessons with video, mp3 audio, and slides.
Downloadable 10-point checklist to apply before baking.


Many courses will teach you how to tell stories that grab attention and entertain. This course shows you how to tell stories that encourage prospects to buy.

All the risk is on me! This course is backed by a 30-day guarantee. I'm absolutely sure you'll find this information valuable for your business...but if it's not a fit, just let me know and claim a full refund.