For Entrepreneurs, Solopreneurs & Small Business Owners
How To Write Opt-In Pages That Grow Your Email List With Qualified Leads (Even If You're Not A Copywriter)
The Missing Piece of Email Marketing
The best way to grow your list is to offer free gifts - lead magnets - to get people to give you their email addresses.
But "FREE" isn't enough anymore.
You have to sell your lead magnet. That means sending prospective clients to a dedicated opt-in page, not your website home page.
Your opt-in page has to be as persuasive as a sales letter.
List-building courses usually skip this step.
They tell you it's important to create an opt-in page but leave out the details. So "Create an opt-in page" becomes another item that nags you on your To-Do list...and never goes away.
Until now!
I'll show you how to create high-converting opt-in pages even if you're not a copywriter.
In fact, you need to learn the basics...because someday you'll need to promote a lead magnet right now and the good copywriters are all booked up.
When you've got the skills you'll learn in this course, nothing will get in the way of your list-building...and your rewards.
I'm Cathy Goodwin, an experienced copywriter and copy coach. My lead magnets convert...even when they break the rules.
You may not have time to hire me to write your landing page (and you may like to DIY anyway). But you can borrow the techniques I use when you write your own.
Opt-in copywriting is too important to leave to chance.
Visitors read fast, so they need to see your message right away.
Your page will (usually) be short, so every word has to work for you.
You make it easy for visitors to click on the "click here" button (which has. to say something more enticing than "click here").
Learn to write opt-in pages and your marketing gets easier.
When you can knock out an opt-in page fast (and I'll show you how), you can turn on a dime.
New idea for a lead magnet? Done!
Special offer to participate in a bundle giveaway? Done!
Webinar for next week? Done!
Even if you work with a copywriter, getting those pages reviewed will be faster (and cheaper) than hiring a pro to start from scratch.
Understand why some opt-in pages deliver the goods (and some do nothing).
The 3 most common ways to use opt-in pages (and the unique requirements of each) so you can avoid trial-and-error as you create your pages confidently.
How your story archetype influences your opt-in page style (so your page supports your brand with a consistent message).
Draft your captivating content.
You don’t have to be a professional copywriter to create an opt-in page. You do need to understand a few basic copywriting guidelines.
You'll get the tools to...
...create a compelling headline (the most important part of your page)
...write a compelling opening to deepen your offer and increase conversions
...engage readers with a strong opening (and know when you don't need one)
Discover the 3 essential design elements that increase opt-in rates.
It's not complicated. You don’t need to become a graphic design pro. You do need to know how to instruct your designer or use a tool that designs for you.
You will discover
- how to use LeadPages to design your own pages
- principles of designing the page (they go beyond a simple "what goes where")
- 3 common design mistakes to avoid
Write the Call to Action.
Everything on your page is directed to one purpose: get the reader to take action. The old "submit" doesn't work anymore.
- What most copywriting courses won't teach you -- the basics of button copy (yes, you read that correctly!)
- How to choose the amount of information you will ask for
Set your opt-in page up for success.
Get more success from your opt-in page with this one easy tip that few people talk about.
Plan your follow-up strategy (the download is just the first step).
BONUSES:
6-item checklist to use before you hit "publish."
Resources for creating and publishing your landing page
Links to high-quality affordable resources for creating a lead magnet and setting up your follow-up sequence.
Write Your Opt-In Page
Complete home study course: Lessons, videos, mp3 files, and checklist.
SPECIAL PRICE: $29
Course Only: How To Write Your Opt-In Page.
Write Your Page and Get A Review
Opt-in page course plus a customized video review of your new page .
SPECIAL PRICE: $99
Course + Review: Get the course plus a detailed video review of your landing page.
(c) 2023