What's holding you back from building a strong brand?

When you're a small service business, you already have a brand. Your brand is YOU.

You may have been taught to believe you should brand like the big guys -- beer, cola, or sportswear. That's why you're not nailing your message (and why you were told it's harder than rocket science).

We'll make it simple. Your brand story fits one of these 5 archetypes: