About 70% of the prospects who come to your sales page will never get past the headline.
So if your headline doesn't get them to keep reading, you've wasted time writing brilliant, high-converting copy.
You probably know that stories capture interest like no other part of your content. So that means you've got to start with your story BEFORE you write your headline.
We're encouraged to download templates of headlines ("how to" versus the "who else will"). We get prompted to look for pop culture references and maybe even a few words you can't say in front of your kids.
.I used to teach this too...until I realized I don't work this way with my one-to-one clients. We spend more time working on the story behind the headline than choosing a template. We skip the pop culture and the clever language. And we finish with high-converting headlines (and even juicier copy on the rest of the page).
You no longer need to become a one-to-one client to benefit from this process. It's not cheap and you probably don't need it. I created this affordable training for entrepreneurs who want to DIY their own copy (or give their hired gun copywriter a head start).
Storytelling can turn a handful of words sitting on top of the page into a headline that telegraphs your message and resonates with your targeted prospects.
In this live 90-minute workshop, you'll discover the story you need to write a headline for your next project, program, lead magnet (and even your blog post).
Bring your project and get ready to ask LOTS of questions. (No project? No problem. We'll have lots of examples.)
Everyone who registers will get access to the recording (.but you learn more when you attend live).
You'll benefit most if you're a service-based small business or solopreneur.
I'm Cathy Goodwin. I've been writing copy and coaching business owners like you to write copy.
Over the years, I've discovered that clients struggle more with writing headlines than with any other part of copy. This workshop will make the process easier, more profitable and definitely more fun.
(c) 2021 by Cathy Goodwin, Ph.D.