Does this sound familiar:
"I'm not getting results from my sales page and I'm not sure why. Do I revise my offer? Rewrite the copy? Or scrap the whole thing?"
Most of my clients find it's "none of the above."
They need to change just one thing: the headline.
70% of the people who come to your page will never get past the headline. They will click away and never return. So if you don't grab them with your headline, they'll never read the rest of your copy. They won't even know what your offer looks like.
Experienced copywriters spend more time writing the headline than writing all the rest of their copy put together.
So how do you write a headline that delivers sales?
Most business owners haven't got a clue...even if they've bought a dozen copywriting books, read 15 articles and signed up for 3 training courses.
They don't know how to start. They don't know if they're done. They can't answer the question, "How do I know I've written a good headline?"
You usually get a list of helpful templates and formulas. But you're left on your own to decide what goes into the formulas. You have to create your own Successful Headline checklist.
Storytelling will transform a handful of words sitting on top of the page into a headline that telegraphs your message and resonates with your targeted prospects. Once you have your stories, you easily apply what you've learned about templates and formulas.
This course - Write Your Headline by Telling Stories - gives you a 5-step, story-based process to make writing your headline easier - even fun! You'll get more results from your sales letters, landing pages, blog posts, and emails.
I'm Cathy Goodwin. I've been writing copy and coaching business owners like you to write websites, sales pages, landing pages and more.
Over the years, I've discovered that clients struggle more with writing headlines than with any other part of copy. No surprise: even seasoned copywriters find headlines notoriously difficult.
This course will make the process easier, more profitable and definitely more fun.
(c) 2021 by Cathy Goodwin, Ph.D.