70% of your prospects won't see your story unless you put it in your headline.

Less than 10% of small business owners know how to do this.

About 70% of the prospects who come to your sales page will never get past the headline.

So if your headline doesn't get them to keep reading, you've wasted time writing brilliant, high-converting copy.

You probably know that stories capture interest like no other part of your content. So that means you've got to start with your story BEFORE you write your headline.

Most business owners put their headlines on backward.

We're encouraged to download templates of headlines ("how to" versus the "who else will"). We get prompted to look for pop culture references and maybe even a few words you can't say in front of your kids.

.I used to teach this too...until I realized I don't work this way with my one-to-one clients. We spend more time working on the story behind the headline than choosing a template. We skip the pop culture and the clever language. And we finish with high-converting headlines (and even juicier copy on the rest of the page).

You no longer need to become a one-to-one client to benefit from this process. It's not cheap and you probably don't need it. I created this affordable training for entrepreneurs who want to DIY their own copy (or give their hired gun copywriter a head start).

Introducing "Write Your Headline By Telling Stories"

Storytelling can turn a handful of words sitting on top of the page into a headline that telegraphs your message and resonates with your targeted prospects.

In this live 90-minute workshop, you'll discover the story you need to write a headline for your next project, program, lead magnet (and even your blog post).

Just some of your takeaways...

  • How to turn your story into a headline (and why your story probably won't be your hero's journey)
  • How to write a compelling headline for your "tough sell" and "too good to be true" offers
  • Why your industry leader's headlines won't do anything for your business (and the truth about those edgy 4-letter-word headlines)
  • 3 proven strategies to get started writing your headline when you feel really stuck
  • How to use your headline to write high-converting button copy (yes, buttons can make a big difference)
  • The right way to use headline generators (and why some of them will just waste your time)
  • How to self-critique your headline when your copy isn't delivering sales

    This workshop will be interactive. Submit your headlines as examples and makeovers. A great opportunity to share your business and get a high-quality headline. A recording will be available to everyone who registers.

Live Workshop: October 14, 2021 | 2-3:30 PM ET | Thursday

Bring your project and get ready to ask LOTS of questions. (No project? No problem. We'll have lots of examples.)

Everyone who registers will get access to the recording (.but you learn more when you attend live).

You'll benefit most if you're a service-based small business or solopreneur.

copywriting for websites

If you have a product your market is hungry for, you wrote strong copy, and you wonder why they're not buying... this workshop will help.

I'm Cathy Goodwin. I've been writing copy and coaching business owners like you to write copy.

Over the years, I've discovered that clients struggle more with writing headlines than with any other part of copy. This workshop will make the process easier, more profitable and definitely more fun.

small business and service business marketing with cathy goodwin

Just $99



Free video review of your sales letter or web page with your new headline.