How To Write A Headline That Sells

5 Steps To Getting More Clients From Your Sales Letters, Landing Pages & Websites

Does this sound familiar:

"I'm not getting results from my sales page and I'm not sure why. Do I revise my offer? Rewrite the copy? Or scrap the whole thing?"

Most of my clients find it's "none of the above."

They need to change just one thing: the headline.

If you don't get the headline right, you might as well not bother writing the rest of the copy.

70% of the people who come to your page will never get past the headline. They will click away and never return. So if you don't grab them with your headline, they'll never read the rest of your copy. They won't even know what your offer looks like.

Experienced copywriters spend more time writing the headline than writing all the rest of their copy put together.

So how do you write a headline that delivers sales?

Most business owners haven't got a clue...even if they've bought a dozen copywriting books, read 15 articles and signed up for 3 training courses.

They don't know how to start. They don't know if they're done. They can't answer the question, "How do I know I've written a good headline?"

You usually get a list of helpful templates and formulas. But you're left on your own to decide what goes into the formulas. You have to create your own Successful Headline checklist.

Storytelling will transform a handful of words sitting on top of the page into a headline that telegraphs your message and resonates with your targeted prospects. Once you have your stories, you easily apply what you've learned about templates and formulas.

Introducing "Write Your Headline By Telling Stories"

This course - Write Your Headline by Telling Stories - gives you a 5-step, story-based process to make writing your headline easier - even fun! You'll get more results from your sales letters, landing pages, blog posts, and emails.

Here's What You'll Get

  • Module 1: Clarify what's going on inside your client's mind as they read your headline.

    Anticipate the context you're providing. Discover how your audience reads between the lines and looks for your story, so you respond directly to their problems, pains, and just plain curiosity-seeking.
  • Module 2: Identify the story that will promote your offer AND build your brand at the same time.

    Choose a story that reaches prospects where they are AND supports your branding. You enter the conversation in their minds and appear to them as a trustworthy guide.
  • Module 3: Draft a placeholder "This is what I want to say" headline.

    This step often gets shortened or skipped entirely...but it's the key to making your copywriting get attention. Discover two "go to" proven strategies to jumpstart your process and over come writers block (which can be especially challenging for headlines).
  • Module 4: Get creative: enjoy the fun part of wordsmithing.

    Put attention-getting words around your idea. Review your templates: do they make sense for your audience and your archetype? How can you use an automated headline generator?
  • Module 5: Apply this checklist: Is your headline as good as it can be?
  • Module 6: BONUS: Intro to 2 kinds of openings so they'll keep reading after your deadline. .
  • Module 7: BONUS: Use your headlines for writing button copy.
  • INTRODUCTORY BONUS: FREE video laser coaching on your new project with your new headline: Claim up to 30 days after purchase.
  • BONUS: FREE Course on writing bullet points

If you want more results from your copy without spending hours learning to be a copywriter, this course is for you.

I'm Cathy Goodwin. I've been writing copy and coaching business owners like you to write websites, sales pages, landing pages and more.

Over the years, I've discovered that clients struggle more with writing headlines than with any other part of copy. No surprise: even seasoned copywriters find headlines notoriously difficult.

This course will make the process easier, more profitable and definitely more fun.

small business and service business marketing with cathy goodwin

Just $99