If you said "yes" to even one question, keep reading...
Introducing The "Be The Difference" Consultation
In just 90 minutes, I can help you take your first steps to building a meaningful brand that differentiates you and helps you attract clients who want what you have (and realize they can't get it from just anybody out there).
You might be in the foundation stage, when you're asking, "What's the basis for my brand? How am I different?" You're looking for meaningful, realistic ways to set yourself apart...and the best way to answer the question, "What's your story?"
You might be in the action stage, when you're close to a branding strategy, and now you have to turn your brand into website, launch, or specific offers. You're looking for step-by-step guidance, blueprints, templates and strategies to create more content in less time. And your audience expects to be hooked with stories, metaphors and word pictures.
You might be re-branding, along with a pivot in your business strategy. You're faced with a more difficult challenge: how to get prospects to recognize the New You, while appreciating the successes that brought you here. This is one time when having a story is non-negotiable: prospects look for a credible narrative of how you got from there to here.
But we won't hone in on fluffy differentiators like "curly-haired" or "caffeinated." We'll define what's meaningful to your market and to you. We'll look at the stories you tell and the stories you're not telling. We might find the answer buried on page 23 of your website ... or hidden in plain sight.
We won't stop there. You'll discover how to describe your Definite Difference with stories, metaphors and compelling phrases. And (depending on where you are in your business) we can talk about how to capture your unique differentiators in your offers and your website.
You'll walk away feeling a new sense of pride in what you offer ... and you'll confidently communicate your uniqueness to others.
As soon as you sign up, I'll ask you some questions. I'll learn about your business so we can jump right in on the call.
90-minute fast-paced, results-oriented screen-share consultation totally customized to your needs
Get a video recording of the call so you won't have to take notes.
You'll also get a written summary of recommendations and a list of recommendations (if applicable).
30 days email consultation immediately following the call (in case new questions arise)
Credit for the cost of this Power Hour if you decide to hire me for copywriting or a larger consultation project.
I've been active in online marketing for well over a decade. With that experience comes the passion to help other businesses gain the greatest value from their marketing efforts.
My style might best be described as direct: you won't waste time on fluff and you'll get exactly what you need to take the next steps in your marketing, uplevel your copywriting, and implement a successful business strategy.
My credentials include researcher, published author, professional speaker, experienced copywriter and 10-year veteran of the Internet.
After living all over North America (including Canada and Alaska), I now live in the historic district of Philadelphia with two temperamental mixed-breed cats and one easygoing, low-key mutt.