For Coaches, Consultants, Planners and all Owners of Service-Based Businesses Where YOU Are The Brand
Position yourself as an expert to get better clients who pay higher rates.
How to make every piece of content show you're an expert (without braggig, exaggerating or showing off)
If you're in a service business, you're selling YOU...more specifically, your expertise.
Clients hire you because you know more than they do. You're credible. They trust you.
They pay more when they think you're The Expert in your industry.
Nobody believes you when you just say "I'm amazing." They probably won't be impressed with degrees, credentials or dazzling recommendations from famous people.
You communicate expertise with your articles, blog posts, podcasts, websites, and even your sales letters.
Clients love testimonials...but you don't send out testimonials every day. What they DO see are your articles, email messages, blog posts, and (especially) your website. You have to communicate expertise in everything you write.
You're already creating content. You're already an expert. What you need is content that gets people to say, "Wow...this professional is the real deal!"
I'm Cathy Goodwin. I've been around for a long time.
When I started out, I had nothing to offer but content. I didn't know any famous names. I didn't have testimonials. But I did know how to write.
My content brought me readers, listeners, clients, and mentions in national publications. Most of my clients sign up from my website without even a phone call.
It's all about building trust by confidently sharing what you know...in the right setting, with the right stories.
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Content For Credibilitygives you hands-on techniques you can apply immediately to show you're an expert.
MODULE 1: TURN THEIR SKEPTICISM INTO TRUST AND RESPECT.
Your prospect's fears come from their past experiences with other companies, rumors they heard, and media coverage, both true and false.
Depending on your business growth stage, you'll need specific tactics to melt their resistance and gain their trust.
Most important, you'll discover how to apply the client's backstory to send a strong message that builds relationships.
MODULE 2: COME UP WITH THE PERFECT STORY TO BUILD YOUR REPUTATION AS AN EXPERT.
Stories are powerful...which means a bad story can hurt as much as a good story can help.
Discover how to use your background to position yourself as an expert - even if your path seems winding and your background isn't what people expect.
Write your "Connect-the-Dots" story to show how you logically came to develop the qualities and knowledge of a true expert.
MODULE 3: CREATE CONTENT THAT BUILDS TRUST AND INVITES A "YES"
Forget the coffee dates. Prospective clients connect through what you write.
Your content sends signals like a radar station. You want your content to ping, "Knows their stuff," "Unique info," and, "Totally professional."
Discover the 6 subtle ingredients of credible content...the 6 pillars of credibility: the way you organize your information, your ability to be creative instead of cookie-cutter, and your choice of context for presenting your stories.
MODULE 4: HOW TO BUILD A WEBSITE THAT POSITIONS YOU AS AN EXPERT
Studies consistently show that buyers visit a company's website at least once before making a purchase. Your website will be your first (and maybe last) place to position yourself as the authority who's worth the premium payment.
Be prepared to discover how. checking off all the "credibility boxes" leads to a strong message that resonates with buyers. You'll get valuable tips for writing your website (or tweaking the site you have).
BONUS #1: Specific tips to become a recognized expert.
BONUS #2:The small stuff: little things that have a big impact on credibility.