For small business owners, independent professionals, and busy solo-preneurs

"Work with me to create your first, next or best course"

This program isn't for everyone.

If you're in the early stages of your business, struggling to find your first few clients, it's not for you.

This is for you if you're busy and successful with clients and workshops. Maybe you've published a book or two. You've got a following. You know they find your information valuable.

You're ready to create your first course. You know you'd have no trouble finding buyers.

You could offer the course:

  • for sale as a product, so prospective new clients get to know you before investing significantly in coaching or consulting
  • as a bonus for your coaching or consulting services so you add value without expending more energy (which you frankly don't have)
  • as prework so your clients will be better prepared to work with you (leading to greater satisfaction and referrals)
  • as the core for a workshop program or group coaching

There's just one problem.

You've never created a course before...or you spent too much time creating your last course. You're too busy to wade through a self-study program.

To solve this problem, you want the closest thing to outsourcing the heavy lifting. You want one-to-one customized attention, not a group or course.

You want to get your course done in 45 days or less.

Introducing: Customized Course Creation Coaching Program

I'm Cathy Goodwin. If there's one thing I know about, it's creating courses. As a marketing professor, I spent over 20 years creating courses for classes I taught in person and virtually. I taught students in undergraduate, graduate, and executive rams.

I've spent the last decade creating online courses to sell on my website and other online platforms. I wish I could say, "I can do this in my sleep," but that's not realistic. Courses need to be created thoughtfully.

I can help you package your knowledge into a course that will be enjoyable to your students and help them achieve their desired transformation. And I can help you get it done fast.

If you're at a place in your business where you'd benefit from help with creating a course, leaving you more time to work directly with clients, we should talk.

Here's how it works.

(1) Create a vision for the course. Who is your target market? What is your price point?

(2) Draft the sales letter for your course. Your sales letter guides your course structure

(3) Create detailed content for each module.

(4) Create the small extras that make a big difference for your course: checklists, templates, and guides.

(5) Finalize the sales letter and write the first launch email.

Optional Extras:
Copywriting for affiliate campaigns and advice to start your affiliate program.
Design support for your sales letter.
Lead magnet to attract potential buyers for your course.

 I'm Cathy Goodwin. 

For over ten years, I've been helping small business owners turn their ideas into marketable projects, develop compelling materials to promote them, and build out the copy for a successful launch. 

I can help you create your course and start making sales. You'll accelerate your completion date with this unique combination of storytelling, copy coaching, marketing support and all-around "I've got your back" availability so you can finally get this project off the back burner and onto your offer list. 

 Cathy Goodwin copywriting storytelling solo-preneurship, online marketing

From "None" to "Done" In 45 Days

copy coaching for big projects

3 one-to-one 60-minute screen-share sessions for strategizing, brainstorming, copy coaching, and/or feedback. Each session moves you closer to finishing your project and enjoying the rewards: stronger message, more ideal clients, and more revenue. 

copy coaching with cathy goodwin for small businesses and service businesses

Access to an time-saving tool box of resources, swipe files, tips, templates and strategies that you normally get only if you're a full-time copywriter.

copy coaching for service business owners by cathy goodwin

On-call help when you hit a snag or a stuck place (so you lose the learning curve as you benefit from my "been there, done that" experience .... and have more time for working with clients, spending time with family and just plain goofing off)

Best of all... You develop skills and resources so your next project will be much, much easier to implement. If you like being hands-on, you'll love this program. 


3 hands-on sessions
Draft of sales letter
Curriculum design, module by module
Guidance for templates, guides, and checklists


"I'd like to get to know you more before starting the program."

Good idea. If you're new to my community, start with the Strategic Intensive for $350.
If you decide to move to this program, you'll get a credit for $350.

"Will this program help in my field?"

I work with clients in service-based businesses. Feel free to send me a message to see if you're a good fit for the program. Include your website URL so I can learn more about you and your business.

"Can I ask more questions about the program?" Sure! Send me a message here.