Charlene ran a profitable, professional business. She was a genius when it came to helping her clients reach their goals.
But Charlene had a problem that's common to most of the business owners I work with.
"Put me in any networking event," she said. "Send me into a meeting with a live person. Get me on the phone with a prospect, hot or cold.
"And I'll convince them: I'm the answer to their prayers. I've got what they need.
"But," Charlene continued, "Put me in front of a blank screen and I'll freeze. My words come out awkward and silly.
"I thought about hiring a copywriter. But how do I know if the copywriter's doing a good job?
"I'm not a copywriter. I don't want to become one. I don't want to hear the same-old, same-old about features and benefits. I want to figure out what I need to do...right now!
"And I need LOTS of writing to sell my courses, find higher-end clients, and generate more qualified leads."
If you're feeling overwhelmed by all the writing you have to do...and really don't want to become a copywriter (or maybe you don't even like to write)....
You're not alone. I hear variations of this theme every single week.
... tried all the marketing tricks your mentor suggested and you're attracting crickets
... know you need to tell more stories, but you haven't figured out this story thing, don't have a good story and, frankly, your business is too serious to share anything but the facts.
...feel you're flying blind when you sit down to write copy: you figure you'd get better results if you understood what to do ... and why some things work and some don't.
That's why I'm excited to share this exciting new way I found to help business owners learn copywriting...with a focus on storytelling, the new tool that's become essential to every marketer's toolbox.
A copywriting course that will crush all your excuses for not attracting clients with your websites, sales letters, and landing pages.
Introducing: Copywriting For Non-Copywriters: The Story-Based Method For Attracting Clients Who Are Eager To Work With You
This course is different from other copywriting courses because ...
... you'll learn my story-based copywriting method, which helps you translate your client's fears, doubts,e and frustrations into persuasive copy that makes it easier for them to say "yes"
...this course targets business owners who want to write for themselves, not copywriters who write for others. This course helps you become your own best client.
... you'll also discover how to embrace the copywriting mindset, so your copy flows intuitively and your productivity soars (without pulling all-nighters to meet those deadlines)
Imagine writing copy with 2X the impact in half the time as....
...your articles and web pages do the heavy lifting, so your marketing stops being a time-consuming chore
...you use copywriting to forecast the success of your offer so you don't waste time on going-nowhere programs
...you know exactly how to use stories to connect with your audience, build your brand and gain their trust
Introducing Copywriting For Non-Copywriters: The Ultimate Guide To Taking Charge Of Your Marketing And Getting More Clients With Less Effort
I'm Cathy Goodwin. I've been in the trenches copywriting for over a dozen years. More and more, my clients want to write their own copy but they don't want to become copywriters. They want to use storytelling, but they don't want to lose professionalism or bare their soul. And they're very, very busy.
Module 1: Discover how story-based copywriting can help you get more clients (and it's easier to write, too).
In this module, you'll discover the 5 components of SMART storytelling so you generate qualified leads. Take your first steps to develop the client connection mindset that's essential to writing high-converting copy.
Module 2: Promote Lucrative Offers With Copywriting So Strong, Your Competitors Will Wonder How You Could Afford To Hire A Pro
Go behind the scenes to discover the tools to create promotions that make prospects say, "I want that for me!"
Discover why copywriters say, "Blame it on the headline" and get some tips to grab the attention of the most jaded readers
You'll also learn how a few subtle copywriting changes can build trust with "cold" audiences and melt their resistance.
Module 3: Draft A Sales Letter That Melts Resistance and Gets Qualified Prospects To Give You An Enthusiastic "Yes!"
Discover how understanding your client's backstory helps you craft copy that converts, without resorting to slick tricks or showboating.
Learn how to recognize hidden objections and proactively respond. You will also learn how to use your sales letter as a compass to guide you to offers that will delight your prospects (and avoid the marketing misfires that derail your success.
Module 4: Become Your Own Copy Coach With These Little-Known Strategies To Polish Your Copy (And Recognize When It's Time To Stop And Sell)
Copywriters spend more time revising and polishing their copy than writing the first draft. Get a formula (and checklist) to help you find that magic moment between overthinking and quitting too soon.
Discover how to apply your salesletter techniques to write landing pages, websites, and yes, even blog posts.
Beat writer's block by learning why professional copywriters never start with a blank page (and you don't have to either).
Recordings of each session and copies of slides, because you'll get new insights into the material as you continue to practice.
FREE access to my course: Writing Bullets That Convert Prospects To Clients
Access to me for critiques and comments.