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Small Business Owners and Independent Professionals...
Planning and Diagnostic (Most Popular)
You're wondering, "Given where I am now, what marketing steps will help me get to where I want to be?"
Maybe you're ready to start a new project -- a website, launch, training program, or business makeover. You're considering hiring a copywriter or you want to estimate what's involved for a DIY project. You want to get clear on exactly what you need, how I might be able to help, and what you can expect for different levels of budget.
We'll take care of the questions that must be answered before anyone writes a single line of copy. I'll help you make the best choices for your business, your values and your budget. You can use this call as the first step if we decide to work together or you move ahead with a DIY project.
Strengthening Your Message
We’ll do a deep dive into your strengths, your genius and your wish list, to discover your strengths. We’ll talk about how you can stand out from your competition, even in a crowded field. I’ll share little-known strategies to build your story portfolio, choose stories to fit your marketing goals, and understand how to structure those stories for maximum effect. Creating Your Professional Bio or "About Page.”
Building A Growth Plan For Your Website Or Launch
If you already have drafts of marketing content, send them ahead of time and we’ll start your copy makeover right on the call. I’ll analyze everything you send and review your online presence ahead of time. I’ll share the best copy, design, marketing and sales strategies, customized to your business and your message, to raise your online profile and attract your ideal prospects.
Got a blank page or a stack of sticky notes? You’ll walk away with a step-by-step plan and a jumpstart on drafting the copy.
Playing A Lightning Round Game For Your Business
We can use the entire call to answer your list of questions, one after the other, to help you move on to the next phase of your business. As with any lightning round game, the goal is to answer as many questions as possible in the time allowed!
So show up with your "most urgent questions" list and walk away new confidence, optimism and ideas you can use immediately.
Developing A Content Strategy For The Time-Starved Business Owner
Is your number one challenge, "Simply finding the time to get all done?" Do you have a library of content sitting on your hard drive, and you’d like to turn it into a money-making asset? Or maybe you have the opposite problem: you feel you should be doing everything — blogging, podcasting, speaking, posting — and you don’t know where to start. Or you’d like to find ways to make your content more engaging, original and persuasive.
This session will simplify your content creation, make your current content more effective and help you find new levels of productivity (without sacrificing your style or your sanity).
"So much value in one short call!"
"When I called Cathy I knew I wanted to pivot my business to be significantly more profitable but I didn't know where to start.
"Just 60 minutes into our 90-minute call, I was clear on the benefits I bring to my clients and I had retooled my services with new price points. We revised the wording and structure of my Home Page, totally redirected my About Page and a whole lot more!
"It wasn’t just theory – we actually started drafting the copy and headlines. Our session was fun and I enjoyed working shoulder to shoulder with Cathy.
"Cathy went through my materials and teased out what was useful and what wasn’t (and she told me exactly what to get rid of in a no-nonsense style!). She helped me think through my message so the words and the website support my purpose and express the value I deliver to my clients."
Rachel Z. Cornell, Productivity Coach
"Straight from the shoulder advice"
"I signed up for a consultation because I need a website makeover and I need to redefine my niche.
"Cathy gave me excellent advice for doing both. She suggested specific directions for my website and gave me guidance on choosing between the two niches I was considering.
"To my surprise, Cathy actually recommended I take other specific actions before or during my website makeover, to get a faster start on my coaching business.
"Unlike some coaches, Cathy doesn't beat around the bush. She's very direct and she tells it like it is, so you don't waste time and you get exactly what you need. If you're ready to take action and get straight-from-the-shoulder advice, without sugarcoating, I'd recommend Cathy's consultation."
Melissa C. Martin, Career Coach For Canadians Transitioning from Mlitary To Civilian Life
"Planned my website and message in just 1 call"
“When planning a new business venture, I realized I needed a website. I was not sure what would be involved. In just one session, Cathy helped me clarify my message and establish the page-by-page website setup.
"Our consultation exceeded my expectations – it was enjoyable as well as inspirational. As an experienced business owner, I’d say it was a very worthwhile investment.”
Robert E. Barker, United Kingdom
"Gave me clarity and confidence"
“I had a 30-minute call as a bonus for purchasing a product. For the past 2 years, I've been immersing myself in the culture of a new career. Although I have two advanced degrees, the information has been overwhelming -- learning about copywriting, technology, social media and just running a business.
"In just 30 minutes, your input gave me clarity. I'm now confident about how to define my market and what steps to take to research and reach my target audience."
Here's what you get when you choose a consultation:
"Time For Reflection Between Calls"
Pre-work Before EACH Call
2 45-Minute Recorded Calls Within 30 Days
30 Days of Email Q&A Follow-Up
"Deep Dive" (Most Popular)
Pre-work Before The Call
1 90-Minute Recorded Call
10 Days of Email Q&A Follow-Up
"Laser Focus On 1 Question"
NEW CLIENTS ONLY
30-Minute Recorded Call
FREQUENTLY ASKED QUESTIONS
Why set up a consultation with a copywriter -- wouldn't I hire you only for writing?
Almost always, during a copywriting planning session, my clients get an “aha” moment related to their marketing. Often they discover new streams of income or unexpected opportunities. So you can use this consultation to pre-plan a copywriting project but I’ve also made it available as a stand-alone, even if you’re going to DIY your copy or don’t need any copywriting right now.
Do I need to know anything about copywriting?
Some of my clients are brand new to the world of marketing. Some are pro copywriters, looking for an outside opinion. Most are somewhere in between.
Can I send you some background info before the call?
Yes, for the 90-minute call options. Once you book your session, you'll be invited to send me drafts, background info and more. Once you've given me some background, I'lI send questions tailored to your specific agenda. I’ll also ask you to define your priority for the call so we can structure the time effectively.
What types of businesses do you work with?
Most of my clients are service business owners and independent professionals. They’re looking for ways to create content — websites, landing pages, courses, sales letters - to attract more clients. They're open to new ideas, view themselves as action-takers (most of the time) and appreciate my caffeinated energy and irreverent sense of humor.
Do you offer project-based, monthly consulting?
Yes. This call will give us a sense of how we might work together. You may find that one session is enough, and that's fine. If you'd like to book 3 months with 2 calls per month, you'll get a special rate.
Suppose I want you to write the copy for a project?
If there's a good fit, I'd love to! Many clients use this session as a first step for a copywriting project. When you sign up within 10 business days after the call, we'll apply the full consultation fee to your project.
Can we meet in person?
I work by phone or a virtual meeting platform. Makes it easier for everyone and lets me offer you a recording and summary.
What if I miss the call?
As with most professional calls, you're free to cancel with a minimum 24 hours notice for any reason at all. Occasionally emergencies arise and we'll work around yours. Because this time slot has been reserved, there are no refunds. You may reschedule with a $50 fee.