Attention: Small business owners and independent professionals 

"Just one well-written website can transform your business."

Professional marketing begins with a professional website. It's your storefront, your brand, and the core of your online presence. 

Prospects rely on your website to get to know you and decide whether to become your clients. Design gets their attention but copywriting turns them into clients. 

Imagine working with a professional copywriter to get a website that ...  

  • positions you as an authority and trustworthy expert, right from the get-go 
  • builds relationships that become lifetime income streams
  • clarifies exactly who you are and what you do (so your website doesn't create confused minds that don't buy)
  • brings you qualified leads that you can turn into clients  


Your website copywriter needs to be more than a wordsmith. Your copywriter will "get" what you're all about, then help you share the story your website needs to tell. Ideally your copywriter speaks enough "tech" to help your designer support your message. And that's what I do: I'll even deliver your copy on a Wordpress site so you get a feel for how it will look online. 

Before coming online, I was a marketing professor. That means I've worked with many kinds of businesses and developed analytical skills, so I will "get" your story and help you come up with new and novel approaches to your copy. I live in Philadelphia with 2 temperamental cats and an easygoing rescue mutt. My business is 99% virtual and I work with clients all over the world. 

cathy goodwin copywriting, storytelling for small business


  • A Home Page to engage your ideal prospects and entice them to keep learning more about you
  • An About Page to position you as an authority, problem-solver and go-to person in your industry
  • A "Work With Me" Page to get your best prospects to get off the fence and say "yes"  
  • A Contact Page that encourages meaningful interaction and discourages tire-kickers
  • Intuitive navigation so prospects move along the pathway from curiosity to clinching the sale

Plus my special bonuses -- VIP access to my courses on copywriting and storytelling. And I'll help you find a designer and tech support when you're ready for a more sophisticated, high end website.  


To begin, click on the button to send me a message. Please let me know the scope of your project, any special requirements, your estimated starting date and your deadline. I will let you know if I'm available and send you a link to pay for Phase I. 

Alternatively, you can begin directly with a consultation which will be deducted from the final project. Click here.  

Be aware that my schedule fills up quickly. If you have a deadline, please start as early as possible. Rush jobs are available with a surcharge. 

© 2018 Cathy Goodwin, Ph.D. | Warranties, Disclosures & Privacy Policy