For Business Owners, Independent Professionals, Coaches, and Startups...
"How To Write Copy That Gets Results ... without becoming a copywriter or hiring one."
Are you ready to ...
... Write conversational, high-energy content that reads like a novel and sells like a Mad Men ad?
... Position yourself as the unique go-to person in your field (so prospects realize your rates match your value)?
... Create high-converting sales letters without resorting to hype, sleaze and exaggerated claims?
... Build a website that gently transforms visitors into leads that fill your pipeline?
... Boost your know-like-and-trust factor so you become irresistible to your ideal clients?
Oh yes ... and you want to do this yourself. You don't want to hire a copywriter. You just want to sound like you hired one...without giving up your beloved business and signing up for copywriting school.
You can have it all ... if you do this one thing.
Little-Known Fact: Many business owners prefer to write their own copy, even when they're successful enough to keep an agency on speed-dial. They're not whiz kids. In fact, some flunked high school English. But they draw hordes of clients (and sales numbers they're proud to post).
So how can you level the playing field and imitate their success?
You find a copywriting coach who will work with you one-on-one, so ...
... you don't just get copywriting tips: you get guidance, instruction, advice and inspiration.
... your dreams direct your strategy and your copy captures the flavor of your personality ... not a cookie-cutter set of formulas.
... you discover your hidden potential and get comfortable showing your audience appreciate how special you are. ("I didn't know I could sound this good!")
So, why work with me?
You've got a lucrative window of opportunity and your copywriter's on vacation: Been awhile since you wrote a sales letter? No problem - you can do it! Just review some of the basics. That can take awhile ("where did I put the notes from that course?") Copy coaching gives you the answers right away, when you need them.
You're too close to your copy: What's working -- don't touch it? What needs to be taken away -- it's diluting your core message? What's clear to you but confusing to your newest prospect? Copy coaching gives you the confidence you need to release your copy sooner rather than later -- and start seeing results faster.
You're just too darn busy: The #1 marketing challenge for most business owners is finding time to write their content. Copy coaching can save you hours, days, and sometimes months. Add up the numbers ...
You're just too successful: Why are you spending hours tweaking your copy when you could be earning significant revenue, doing what you do best?
You want higher-converting copy without hiring a pro: Enjoy the control and cost-savings of DIY ... and get used to hearing, "Can I afford to hire your copywriter?"
Copy Coaching works!
"Knows how to teach copywriting."
"When Cathy worked with clients at my live events and boot camps, I heard a lot of ‘Wows!’ She has a knack for identifying just what they need and she’s a natural teacher.
"Cathy was one of my Top 50 Coolest Marketers for two years running, and we've collaborated on projects over the years. She knows her stuff. I'd suggest you hire her before she raises her rates."
Lorrie Morgan Internationally Known Copywriter RedHotCopy.com
"Straightforward, actionable advice"
"Cathy had a lot of straightforward actionable advice. I appreciated that she didn't beat around the bush. She got right to it, with direct feedback and solutions.
"Cathy's recommendations were very specific and easy to apply. There was definitely no fluff and no wasted time: we didn’t just talk about theory, we began implementing solutions during the call.
"Cathy walks the line between being an expert in her business and knowing you are an expert in yours. She isn't about cookie-cutter philosophies and 'you have to do it this way' but rather shared her opinion and expertise and worked with me in fine tuning my message so I could use it uniquely in my own work."
Nancy Jane Smith Life Coach and Psychotherapist Live-Happier.com
"Got to the real message"
"I just wanted to send you a thank you for the session today. Your insights and suggestions are a fresh perspective for updating my website and sales copy.
"I especially liked the way you were able to drive to the real message by asking pointed questions that ultimately make better copy than the flowery sales language I was using before. I’m a ‘get to the message’ girl who doesn’t tolerate fluff, and your approach fits right with that!
"I’ve been modeling my copy around all those ‘you have to do it this way’ approaches, and hearing your direct suggestions was such a delight (and relief)!"
Lisa Akers Herbal Solutions LisaAkers.com
About Cathy Goodwin
I've been active in online marketing for well over a decade. With that experience comes the passion to help other businesses gain the greatest value from their marketing efforts.
My style might best be described as direct: you won't waste time on fluff and you'll get exactly what you need to take the next steps in your marketing, uplevel your copywriting, and implement a successful business strategy.
My credentials include researcher, published author, professional speaker, experienced copywriter and 10-year veteran of the Internet.
After living all over North America (including Canada and Alaska), I now live in the historic district of Philadelphia with two temperamental mixed-breed cats and one easygoing, low-key mutt.
Here's how we make it happen ...
...you sign up, send the draft of your current content project and schedule a phone appointment
... I review your copy (and might send you some notes or questions).
... we schedule a 90-minute call to discuss the copy - and along the way I'll share some copywriting techniques and guidelines you can use on your future content (or 2 45-min calls within 30 days if you prefer)
You also get ...
... written notes and summary of the call with recommended resources (review the highlights of the call in a quick glance)
... one month of email follow up coaching -- ask me anything! - one message, M-F
... a laser video critique of your revised website, sales letter or other content (if you send it within 10 business days after the call)
BONUS: free access to my Udemy course on copywriting (or another Udemy course if you've already completed this one)
BONUS: free access to a course on using swipe files
Currently - just $345 for the whole package: calls, pre-work, email coaching, video critique and bonuses.
Longer-term packages available after we've worked together for at least one session.