Attention Business Owners, Independent Professionals, and Solo-Preneurs:
"Now You Can Write Professional Copy That Gets Results (without becoming a copywriter or hiring one)"
It was a dark and stormy night ...
...and Mary, a very tired business owner, was scrambling to finish a sales letter that wasn't coming together.
"I wouldn't buy my own product with this copy," she texted her good friend Ted. "If only a wizard would appear and wave a magic wand over my laptop..."
Fortunately, this business owner knew that Cinderella stories are bad for business. A thunderclap shook the office and the lights blinked, but no wizard appeared.
Ted (who was wide awake in an earlier time zone) texted a reply as the timer approached midnight:
"Last week I took my half-baked website to a copywriting coach -- a certain Cathy Goodwin. Talk about a rough draft! More like a stack of sticky notes.
"In one session we rocked the website, which I expected. But we also nailed my message and found my story.
"Why don't you give her a call? You'll have time to launch your program, sign up a host of clients, and come visit me in California."
"She's the wizard ..." Mary murmured gratefully.
"Well, some people think so," Ted said practically, being considerably less tired (after all, his copy was done). "But I can tell you one thing: after you work with Cathy, your copy and your marketing will never be the same."
Here's how you'll reach your revenue goals with copy that converts:
Prework to clarify your objectives and use the consultation time effectively
A 2-hour consultation (or 2 50-minute calls)
where we...
...find the perfect story to promote your service
...decide exactly what you need to get more focused results from your copy
...apply little-known copywriting techniques to command attention in a crowded market
30 days follow-up email coaching so you continue to get support as you write your copy
a video review of your revised copy so you won't miss any opportunities to get the results you're seeking
VIP free access to any 2 of my courses so you can continue to grow and learn on your own
To put this in perspective: If I write your copy, my rates start at $1500 for a website and $1800 for a sales letter. Many copywriters charge considerably more. When you complete this program, you won't just have your copy: you'll have the tools and learning curve to write your next project more easily.
About Cathy Goodwin
“When I started copywriting, I was surprised to discover how many successful business owners chose to write their own copy... even when they could afford to keep a private copywriter on speed dial.
"I was even more surprised to learn that these ardent DIY copywriters weren't exactly Lone Rangers. Even top marketing pros hire copy coaches and recommend us to their clients.
"Everybody hires us. Nobody talks about us.
"Having been around the Internet for over a decade, I can fix most common marketing problems quickly and simply. I've also learned that each business is unique. As your copy coach, I'll 'get' where you're coming from.
"My coaching supports your style, personality, and purpose...and we usually manage to make it fun, too."
7 Ways This Program Helps You Get Better Results From Your Copy
Speed up your learning curve.
"Haven't written a sales letter in ages. Where are the notes from that copywriting course? Need answers NOW."
Level up your launch..
"New program - need to make sure all ducks are lined up and all bases covered."
Get objective feedback.
"Been working with the copy so much, everything's starting to run together. Need guidance to know if I get to stop now."
Find and fix what's not working.
"Sales are down ... and no idea why. Need a copy makeover like, yesterday."
Get more ROI from each hour your time. .
"If my time's worth so much an hour, and copy coaching saves me 7 hours...it's fifth-grade math."
Be more productive.
"Why am I spending hours tweaking this copy when I could be bringing in money, doing what I do best?"
Gain peace of mind.
"It would be SO nice to fix my copywriting problems! Then I can focus on the fulfilling, fun part of my business ... and enjoy getting stronger results from my copy...and maybe even take a day off and go to the beach!"
Copy Coaching Delivers Results!
"Knows how to teach copywriting"
"When Cathy worked with clients at my live events and boot camps, I heard a lot of ‘Wows!’ She has a knack for identifying just what they need and she’s a natural teacher.
"Cathy was one of my Top 50 Coolest Marketers for two years running, and we've collaborated on projects over the years. She knows her stuff. I'd suggest you hire her before she raises her rates."
Lorrie Morgan Internationally Known Copywriter RedHotCopy.com
"Straightforward, actionable advice"
"Cathy had a lot of straightforward actionable advice. I appreciated that she didn't beat around the bush. She got right to it, with direct feedback and solutions.
"Cathy's recommendations were very specific and easy to apply. There was definitely no fluff and no wasted time: we didn’t just talk about theory, we began implementing solutions during the call.
"Cathy walks the line between being an expert in her business and knowing you are an expert in yours. She isn't about cookie-cutter philosophies and 'you have to do it this way' but rather shared her opinion and expertise and worked with me in fine-tuning my message so I could use it uniquely in my own work."
Nancy Jane Smith Life Coach and Psychotherapist Live-Happier.com
""Got to the real message"
"I just wanted to send you a thank you for the session today. Your insights and suggestions are a fresh perspective for updating my website and sales copy.
"I especially liked the way you were able to drive to the real message by asking pointed questions that ultimately make better copy than the flowery sales language I was using before. I’m a ‘get to the message’ girl who doesn’t tolerate fluff, and your approach fits right with that!
"I’ve been modeling my copy around all those ‘you have to do it this way’ approaches, and hearing your direct suggestions was such a delight (and relief)!"
Lisa Akers Herbal Solutions LisaAkers.com
P.S.
I want you to make the best decision for your business. So keep in mind that copywriting problems rarely get better on their own. (Believe me, I know.)
If you've got a window of opportunity, and you need to fix that copy, delays can be costly, in stress as well as money. Hiring a copywriter for a significant project costs a LOT more than the $495 you'll spend here
When you delay your copy, you postpone the moment when you see revenue from your offer.
And when you prematurely send off half-baked copy, your audience gets confused. You're seen as inconsistent or even flaky. (Yep, been there, done that.)
Any copy coach worth her salt will have limited time slots for new clients. If you're facing a deadline, or just tired of walking around with this copy albatross around your neck, don't delay. Book early so you'll not only move fast -- you'll have time to live with your new copy, make revisions, and take advantage of the laser video critique that's included with your coaching.