For Small Businesses, Independent Professionals, Coaches, and Consultants...
"Does your copy REALLY work to attract your ideal clients?"
If you're like most business owners, you've got some content that needs help (because you're not a copywriter, you're too close to the material or you're following rules that don't work in today's marketplace).
That’s why I've created this Copy Consultation program to give you the support you need, when want to get stronger copy without hiring a copywriter.
Objective, honest perspective? Terrific.
Stronger message and clearer value proposition? Excellent.
Confidence that you're ready to move ahead with persuasive, professional copy? Priceless.
It's especially critical to review your copy when you've launched and not getting the results you'd hoped for. One of the most common reasons for missing your goals is a lack of clarity in your strategy and fuzzy messaging. With today's conversational copywriting style, and with the greater use of storytelling, your content needs more clarity and focus than ever before.
When we work together, you get specific suggestions you can implement or delegate to your team right away. The consultation includes helping you strengthen your brand, message and value proposition so your best clients understand how you'll help them get results.
The truth is, when your content helps you build relationships and get more clients, you'll experience business growth without increasing traffic, attending more networking events, or spending time on social media.
Enjoy results like these ...
"So much value in one short call!"
"When I called Cathy I knew I wanted to pivot my business to be significantly more profitable but I didn't know where to start.
"After just 60 minutes, I was clear on the benefits I bring to my clients and I had retooled my services with new price points. We revised the wording and structure of my Home Page, totally redirected my About Page and a whole lot more!
"It wasn’t just theory – we actually started drafting the copy and headlines. Our session was fun and I enjoyed working shoulder to shoulder with Cathy.
"Cathy went through my materials and teased out what was useful and what wasn’t (and she told me exactly what to get rid of in a no-nonsense style!). She helped me think through my message so the words and the website support my purpose and express the value I deliver to my clients."
Rachel Z. Cornell, Productivity Coach
"Straight from the shoulder advice"
"I signed up for a consultation because I needed a website makeover and I needed to redefine my niche.
"Cathy gave me excellent advice for doing both. She suggested specific directions for my website and gave me guidance on choosing between the two niches I was considering.
"To my surprise, Cathy actually recommended I take other specific actions before or during my website makeover, to get a faster start on my coaching business.
"Unlike some coaches, Cathy doesn't beat around the bush. She's very direct and she tells it like it is, so you don't waste time and you get exactly what you need. If you're ready to take action and get straight-from-the-shoulder advice, without sugarcoating, I'd recommend Cathy's consultation."
Melissa C. Martin, Career Coach For Canadians Transitioning from Military To Civilian Life
"Planned my website and message in just 1 call"
“When planning a new business venture, I realized I needed a website. I was not sure what would be involved.
“In just one session, Cathy helped me clarify my message and establish the page-by-page website setup.
"Our consultation exceeded my expectations – it was enjoyable as well as inspirational. As an experienced business owner, I’d say it was a very worthwhile investment.”
Robert E. Barker, United Kingdom
About Cathy Goodwin
I've been active in online marketing for well over a decade. With that experience comes the passion to help other businesses gain the greatest value from their marketing efforts.
My style might best be described as direct: you won't waste time on fluff and you'll get exactly what you need to take the next steps in your marketing, uplevel your copywriting, and implement a successful business strategy.
My credentials include university professor, researcher, published author, professional speaker ... and veteran of open-mic standup comedy.
After living all over North America (including Canada and Alaska), I now live in the historic district of Philadelphia with a couple of adopted cats and one adopted mutt.
"Count me in!I understand I'll get all this:"
... consultation pre-work so we'll jump in and start working immediately when we get on the phone
... 90-minute results-oriented phone consultation totally customized to my needs
... recording of the call (so no need to take notes)
...notes and summary of the call with recommended resources
... choice of any 2 of my courses offered via my website or Udemy
... 2 weeks email followup (e-coaching)
... video review of marketing materials you've revised after the call
... confidence to take the next steps to launch your next project