The Small Business Client Advantage For Service-Based Entrepreneurs & Independent Professionals

Finally: Nail Your Target Market &
Give Them What They Are Looking For

A shockingly simple and fun way to get inside your client's mind, hit their hot buttons, and increase your sales.

"Who are my ideal clients? What do they want?"

You can't hire a marketing coach, write a sales letter, or plan an offer till you've answered this question.

Most training programs begin with the command: "Know your clients."

But they don't tell you what kind of story you need, let alone how to find their story...and how to start talking to them.

You can try demographics ("female over 40"), avatars ("male sitting at a bar"), or surveys. But these methods won't tell you...

  • How to recognize the 3-part client backstory that explains their motivation
  • How to get that story from clients and prospects (including the parts they usually leave out when they talk to you)
  • How to use your client's backstory to create compelling copy and irresistible offers.

    Most courses don't teach these essential topics. That's why I created The Client Advantage.
cindy bidar testimonial copywriting storytelling course

Introducing: The Small Business Client Advantage

A short self-paced training program that helps you...

...recognize the 3 essential parts to their backstory (most marketers just target the first one)

... find the story your ideal clients bring to the table (including the "elephant in the room:" the story they won't share)

...use their backstory to simplify your marketing, create more appealing offers and simplify your marketing

Learning Your Client's Backstory Means You Stop Writing Endless Drafts That Go Nowhere And Move Quickly To Write Copy That Converts.

$67 when you buy today (regular price $97).

The Small Business Client Advantage: The Ultimate Guide To Understanding Your Clients REAL Motivation.

Normally $97.
Just $67 when you buy today.

6 Short Modules: Everything You Need To Understand Your Clients
With No Excess Filling or Fluff

Module 1: Learn about your client without becoming psychic

Why do some clients seem really hard to understand? Why do they resist getting to know you? And what's the difference between your story and their story?

Module 2: How can you build on what's been working up to now?

Those Marketing 101 methods work for some kinds of businesses - but probably not yours. Discover why traditional approaches won't work - and what can be transformed when you add stories to the mix.

Module 3: Why your client's backstory might also be called their "baggage story"

Where does the backstory fit into your marketing? Avoid the easiest mistake - confusing their backstory with your marketing story.

Get a TEMPLATE you can use to put together your client's baggage story.

Module 4: Exactly how to find and write your client's backstory

Start with the Backstory Template to create the 3 core parts of your client's backstory. Discover 2 optional parts that can enhance their story and make it even easier to write the copy.

Module 5: Getting inside their heads:
5 Ways to Research Your Client's Story

Start with the premise that your clients can't always answer the question, "What do I want?" But they always have a story to tell. You just have to ask the questions that jostle their memories and help them become self-aware.

You'll get a walk-through of using Amazon to find a client's backstory and an overview of 5 ways to learn more about your clients.

Special bonus: Interviews can be extremely difficult to implement. You have to find people to interview and then ask them questions. The course includes a special bonus recording (from a live call) explaining exactly how to find clients, what to ask, and how to summarize the data.

Module 6: Ramp up your persuasive power with your client's backstories

What's the best place to use your client's backstory? What if there seems to be just one industry backstory -- and you want to stand out? Or. if everyone brings you a different backstory?

And what if you're just starting out...or repositioning? What if your current audience has created a new story?

Now that you’ve nailed the basics, it's time to apply them and get ready to be surprised by the results.

BONUS: Recordings of each session and copies of slides, because you'll get new insights into the material as you continue to practice.

Ready To Sign Up?

$67 ($30 discount)