If you're a service-based business owner seeking clients, you know your marketing starts with the question:

"Who's my ideal target audience? What do they want?"

If you can't answer this question, you might as well not bother writing out your sales letter, landing page, or lead magnet.

But finding your clients can feel like searching for a lump of coal on a cold, dark night. How do you learn what they want? How do you start talking to them?

You might begin with demographics ("women over 35 who live in urban areas") or even psychographics ("upscale lifestyle, watches only PBS and reads the New Yorker").

But that doesn't tell you their problems, pains, and puzzles.

You try to write to just one person. You see her sitting next to you at the bar. But ... what's her story? what's she not telling you?

Frustrated, you plan a whole marketing campaign...and your inner voice tells you, "Nobody wants this."

Your sales numbers confirm what you suspected.

You just don't know enough about your clients. And you're not sure how to learn more.

Introducing: The Small Business Client Advantage

A short self-paced training program to help you finally understand where your client is coming from. That means learning their story -- where they're coming from (literally and metaphorically), what's not working, what are they doing so far...and a few things they're not telling you.

Turn your marketing into a conversation.

Imagine reaching out to your prospects and feeling like you're talking to a good friend over a cup of coffee or a glass of wine.

• You learn where he's hurting.
• You "get" her "must-haves" and her deal-breakers.
• You sense their frustration with trying things that don't work...their panic at what will happen if they don't find a solution... their determination to make things happen.
  
  And you respond with offers that fit their needs perfectly...so you get more clients with a lot less effort.
  
  You know what offers to create. You know what words to use when you write the copy. You know what to put in your lead magnets and your sales letters...and even what to offer as bonuses for your signature programs.

Why I Created This Program

Like many of my clients, hat I struggled to identify an avatar or ideal client. I answered the questions. Who are they? Where do they live? What's going on in their business?

I created avatars that seemed really solid. But somehow my copy didn't reach my clients.

But when I wrote copy for other business owners, my copy nailed the message and hit a bunch of home runs. What was the difference?

When I worked with clients, we reviewed their target audience's back story. We asked impertinent questions (well, not directly, but we did!). We delved into their history - not just their current need. And we brushed away all the extras that made for a good story but didn't move prospective buyers along the path.

Since I've been working with stories, I've become more attuned to the way people describe their experiences...to themselves as well as to others.

I've learned the importance of choosing the right story for you and your marketing.

Learning How to Apply Your Client's Backstory Will Mean the Difference Between Writing Endless Reams of Copy and Moving Quickly To Write Copy That Converts

Discovering your client's backstory will help sales letters, lead magnets, and even guide you to develop lucrative programs and products.

• You'll not only discover what clients are looking for. You'll understand how to fill in the gaps for them -- giving them the solution they didn't know they were looking for.
• You'll move more smoothly and confidently to pivot to a new audience...and find new opportunities among your current tribe.
• You'll easily assess whether your new program meets a genuine need...or becomes a bland, slow-selling "nice to have."

So you gain a HUGE advantage when you work with your client's backstory...because most business owners don't.

The Small Business Client Advantage: The Ultimate Guide To Understanding Your Clients REAL Motivation.

A straightforward, shockingly simple way to figure out what's going on with your prospect, what they're not telling you ... and where you can help.