...have a hard time explaining, "This is what makes me different"
...aren't sure what parts of your story will carry your brand message
...realize how you're special but can't find the words to wrap around the concept
When you find your branding story, you'll attract clients who ...
... don't go window-shopping (they've already found who they need)
... pay your prices because they know you deliver value
... don't need to be sold over and over again
My name is Cathy Goodwin and I've got a system to uncover your branding story - what makes you stand out in your target market. I specialize in helping small service business owners get more clients with less effort.
To help these clients, I created a process to uncover the story that helps you stand out, even in a crowded market. That means telling not just A story, but the RIGHT story.
Here's what you'll get in the Small Business "Stand Out With A Story" program:
- get inside your client's mind and find their story
- find your story that matches the client's backstory
- learn how to tell that story
- implement your new marketing campaign
4 Essential Components of a meaningful brand that differentiates you from the pack
5 ways to research your client's backstory (with templates and suggested questions)
What is a client backstory and how do you find one
What your client isn't telling you (but will make the difference between a yes and a no)
How to find your story to resonate with your client's backstory.
Five story archetypes that will contain your brand (and writing that sales letter becomes a piece of cake)
How to recognize what parts of your story will motivate your clients (and what will send them away)
How to turn your unique expertise into a high-impact brand
How one story leads to another (so you effortless create a portfolio of stories and choose the best one for your audience)
How To Tell Your Brand Story
Being a storyteller calls for a different talent compared to finding your story. Walt Disney was a storyteller - not a story creator.
How to put your story into words that clearly get your point across in an entertaining way (without sacrificing truth or authenticity to gain attention)
How to know what parts of your story that you need to keep (and what can be dropped easily)
Special tips on relating your story to your audience
Gain attention when you tell stories to a live audience
How To Implement Your New Marketing Campaign
Many great stories never become compelling marketing tools - but yours will.
How to your story helps you differentiate yourself on your About Page, LinkedIn profile or bio
How using your story will simplify your website, sales letter or other content creation challenge
Bonus #1: How to ask research questions.
Bonus #2: Recordings of each session and copies of slides, because you'll get new insights into the material as you continue to practice.