How to tell stories for business, not bedtime

This book talks about using stories for business. That's different from telling fairy tales or bedtime stories.

Business stories support your strategy. Begin by asking, "Why am I telling this story?" And go on from there.

"If you've read one book on storytelling...how different could this book be? It turns out...very different!"

"This is a book you must read first...then do!"

Learn how stories support strategy.

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