Your About Page Should Tell Your Story, Build Your Brand &
Attract Lots Of Clients

Alas, most About Pages read like classified ads. Here's why yours doesn't have to.

Business owners, can you relate ...  

  • "My website would be done by now if I could just finish that *#*#@!! About Page.."
  • "How do I balance writing about me versus writing about my business?"  
  • "I hate to write about myself. Really."  
  • "I don't have a heart-breaking story to tell. I just worked hard to get where I am. " 
  • "Let's face it: writing an about page is a PITA. I don't even know where to begin."  

You’re in the right place if you ARE your brand...

And you're stuck because...

  • "promotion" feels like "boasting"
  • prospects don't "get" how you deliver value
  • your new business demands a new story
laser coaching for copywriting with Cathy Goodwin

You probably know these 3 essential truths about your About Page...

  • Prospects want to get a sense of the person behind the website (but they don't want to become your BFF or therapist)
  • Nobody wants to work with a timid little person who tiptoes around her brilliance
  • Prospects want you to be confident you can help them (because you're the Real Deal and you've earned this -- no imposters here)

But you're haunted by outdated advice from your long-ago schooldays...

about page coopywriting

The nail that stands out gets pounded down."

"If you do your work well, the world will take notice."

...that has no place in the entrepreneurial world, where you've learned that...

the nail that stands out gets rewarded with lots of clients. ..

and if you do your work but don't shout out your story, you might become the world's best-kept secret...

...which won't do anything for your bottom line.

copywriting for websites

Write this down somewhere:
A story-based, client-focused About Page will transform your business.

You feel good about your website because you're drawing on your strengths, not trying to borrow someone else's personality.

You're not doing sleaze. You're helping your clients feel comfortable working with you...and that is the first step to solving their problems.

copywriting about page
copywriting special by cathy goodwin

When your About Page is working, you'll attract...

... more clients who fit your definition of "ideal"

... faster signups because they feel they know you

... clients who trust you and value what you have to offer

...more free time because you're not spending weeks tweaking the copy on your About Page

... a website you. can be proud of (and most important ... one that is DONE, not waiting for that dreaded About Page to be finished)

There's no reason to settle for an About Page that feels like it belongs on someone else's website.

You've got the goods. Now let's deliver them.

I'm Cathy Goodwin. For over a decade, I've been writing About Pages for business owners like you.

And my new course will help you create an About Page that supports your business strategy and your brand. No need to take another copywriting course!

small business and service business marketing with cathy goodwin

Why wait? Your website needs to get to work, bringing you clients! Let's do this.

Sign up now - scroll down to the orange button. Get immediate access to the bonus course. 

Writing your About Page just got a whole lot easier.

About Page Stories is a copywriting course for business owners who want to write an About Page that reinforces their message and delivers their marketing strategy. They aren't interested in becoming copywriters. They want to write an About page that sells ... a page that helps clients answer the question, "Why should I hire you?"

Module 1: Get into the mindset for writing your About Page

Start with your clients' stories - stories they tell themselves and stories they tell you.

Get past blocks to writing about yourself.

Discover key mindset shifts that will help you get comfortable with writing about yourself (even if you never could before)


small business brand for about page

Module 2: Match your About Page to your brand.

Discover your story archetype (and how your archetype will reveal the best way to structure your client-attracting About Page).


stories that sell

Module 3: Design your About Page to fit your brand.

Get a step-by-step guide to constructing your about page, using 6 building blocks that will be mixed-and-matched to your brand and your purpose.

Choose the 4 building blocks that will best fit your archetype.

Get a template that works for your About Page based on your archetype.


Module 4: Extras that make a difference between a sales page that's flat and a sales page that sells.

Why you need an eye-catching headline (and how to write one)

How to share your values the most effective way by telling a story

A 9-point checklist to be sure your About Page is ready for showtime


BONUS:

When you buy at this price, for a limited time only, get access to Bragging 101: Personal Branding With Storytelling. You'll find the link in the product space.

Already own this product? Send me a message and I'll send you my unique course on Copywriting With Bullets.

Ready To Sign Up? 

Click on the orange button below. EARLY BIRD Just $47