And you're stuck because...
The nail that stands out gets pounded down."
"If you do your work well, the world will take notice."
the nail that stands out gets rewarded with lots of clients. ..
and if you do your work but don't shout out your story, you might become the world's best-kept secret...
...which won't do anything for your bottom line.
Write this down somewhere:
A story-based, client-focused About Page will transform your business.
You feel good about your website because you're drawing on your strengths, not trying to borrow someone else's personality.
You're not doing sleaze. You're helping your clients feel comfortable working with you...and that is the first step to solving their problems.
When your About Page is working, you'll attract...
... more clients who fit your definition of "ideal"
... faster signups because they feel they know you
... clients who trust you and value what you have to offer
...more free time because you're not spending weeks tweaking the copy on your About Page
... a website you. can be proud of (and most important ... one that is DONE, not waiting for that dreaded About Page to be finished)
You've got the goods. Now let's deliver them.
I'm Cathy Goodwin. For over a decade, I've been writing About Pages for business owners like you.
And my new course will help you create an About Page that supports your business strategy and your brand. No need to take another copywriting course!
Why wait? Your website needs to get to work, bringing you clients! Let's do this.
About Page Stories is a copywriting course for business owners who want to write an About Page that reinforces their message and delivers their marketing strategy. They aren't interested in becoming copywriters. They want to write an About page that sells ... a page that helps clients answer the question, "Why should I hire you?"
Module 1: The Surprising Place To Start Your Page
To attract clients with your About Page, start with your clients' stories - stories they tell themselves and stories they tell you.
Module 2: Build your brand with your About Page.
Use your story archetype to create a consistent message that leads to productive, profitable client relationships.
Module 3: Use a simple strategy to construct your page, block by block.
Let's make this easy. Set up your About Page with 4 building blocks, customized to reinforce your story archetype.
No more wondering "what to write" and "what goes where." You'll get a custom guide based on your archetype.
Module 4: Add some spice to your page so you stand out from the crowd (and you love sending prospects to a page that's so YOU).
Craft compelling headlines, showcase "the real you" without showing off, recognize when you're ready for liftoff, and more.
When you buy at this price, for a limited time only, get access to Bragging 101: Personal Branding With Storytelling. You'll find the link in the product space.
Already own this product? Send me a message and I'll send you my unique course on Copywriting With Bullets.