Attention Solo-Preneurs, Independent Professionals & Service Business Owners
Get Ready To Write An About Page That Makes You Look Like A Rockstar (even if you hate to write about yourself)
When you join the Rockstar About Page Program, you will ...
write an About Page that will have your competitors wondering if you've got a secret copywriter on speed dial
know exactly what to share about yourself (without getting too personal or from your target audience)
demonstrate exactly how you help clients who are hungry for solutions (even when they're feeling scared and skeptical)
banish the ghost of the used car salesman and promote yourself with pride
reveal your true brand personality --- this helps you strengthen your message and stand out from the competition
enjoy the incomparable "Done and published!" experience when you've completed the course (fireworks and champagne recommended but not included)
I’m Cathy Goodwin. I've helped hundreds of business owners create About Pages that spoke directly to their ideal clients.
My goal is to help you get more comfortable with promoting yourself and your business.
You're a professional and your About Page will show you're also unique, brilliant and easy to work with...if that's true and that's what you want to share.
Introducing "The About Page Hands-On Program For Non-Copywriters Who Are Highly Allergic To Boasting, Bragging & Sleaze"
When you do the work and follow the recommended timeline, you'll walk away with a completed About Page. Get 9 modules with exercises, templates and cheat sheets. Each module includes a live lesson and a study guide. You also get access to a Facebook page with additional resources.
Most important, you get personal, one-to-one attention from me - not a coach or assistant. I'll be with you every step of the way until your page is up and you feel good about it.
Each module will be offered as a recorded video. You'll also get a study guide, templates and tips.
MODULE 1: "Introducing the Story Method To Writing Your About Page"
How stories help you get past the biggest "hate to write about myself" blocks
How to find the stories that will help you get results from your About Page (and avoid the stories that will just embarrass you and your clients)
Why your clients will hear your message when you express it in story form
MODULE 2: Transform your About Page from Classified Ad to Great Connector. Get started ...
Identifying what your prospects want to know about you before they hit the buy button
Developing your brand personality (it's not the same as the social personality you share with your BFF)
Finding the story you need to share on your About Page (and the technique to tell it effectively)
Sketching the outline of your About Page (choose from 3 templates or get help creating your own)
MODULE 3: Let's make it happen! You're ready to draft your About Page ...
Replace "About Me" with a headline that immediately helps visitors recognize your value
Use a few simple copywriting tricks that the pros use to persuade (without losing your own voice)
Make your page stand out from the crowd (without resorting to "gimmicky" or "cute")
Attract readers with layout and graphics (without turning yourself into a designer or a techie)
MODULE 4: Publish your page and keep growing your online presence.
Run the 5-point checklist on your page and hit "Publish!" and get it published
Leverage your page to build your online presence with social media bios, networking introductons and more
Understand why your clients want you to brag (yes - they really do!) and claim your bragging rights every day
Plan a "pivot ready" About Page and know exactly how to modify your page for a business pivot (because it's gonna happen someday, no matter what you're doing now)
BONUS #1: My Udemy course "Copywriting For Non-Copywriters" (List price $25)
BONUS #2: Private Facebook group to ask questions and post drafts
BONUS #3: Video review of your About Page (when you submit your page within 5 business days after the last class -- we want you to get your page out there!)
EARLY BIRD BONUSES: First 10 people only
30-minute one-to-one consultation with me (to be completed before the course starts)
OR if you're not big on consultations:
Any 2 of my home study courses - choose from:
Become A Copywriter
Brand Your Business One Story At A Time
Create Your Online Course
Get started today .... and never lose a client because your About Page wasn't there for you.
You're getting value you won't find elsewhere.
When a copywriter writes your About Page, you'll pay $250-$500...or even more. And if you need to modify your page you pay even more.
You'll also have to know what to tell the copywriter. What makes the most sense for you and your business?
4 Modules - LIVE - that guide you to a compelling About Page
Recordings of all modules for you to listen as often as you like
Action guides for each module
Access to a private Facebook group to ask questions and post pages for review
Access to a Udemy course to supplement your knowledge
Unlimited access to materials after course is completed
I'm confident you'll love the course and you'll get terrific benefits. But I don't want "sad money."
Just ask for a refund after the first module. I'll cheerfully refund your money and we'll part friends.
"There are SO many free articles and courses available. Why on earth should I pay for this course?"
Good question. If you can get everything you need from a free article, go for it!
But free articles won't help you...
...answer your questions in a foum
...decide how to structure your page for you, your business and your industry
...sort out all the conflicting advice you're getting ("first person vs. third person;" "how much to share about myself vs focusing on the client") to create your own About Page (which might be different from anyone else's)
...stay motivated and gain momentum to get your About Page done and published
"Four weeks seems like a LONG time to write a page."
If you're starting cold that's not long at all. Many of my clients have been living with missing or incomplete About Pages for weeks or months!
And if you want to move faster you'll benefit from tips and tweaking available via the Facebook group.
"Four weeks seems like a SHORT time to write a page."
If you've been putting off your page for months, or if you have a super-busy schedule, you may have the opposite reaction -- too short! You'll find the momentum of the course and the opportunity to get feedback will accelerate your progress. Plus you get templates and tips to move along. You can even volunteer for a course "hot seat" to get my personal attention to your page.