Write your client-attracting, lead-generating About Page ... even if you are not a copywriter.
Write Your About Page In 28 Days
A Hands-On, Get-It-Done Workshop For Solo-Preneurs and Independent Professionals
Most business owners see their About Page as a tell-all, true confessions life story ... spiced with a pinch of hype and topped off with "who can believe this" boasting points. They're wrong!
Your About Page gives you …
… a connection to your ideal clients. They’re probably more scared of hiring you than of living with their pains and problems. So they go straight to your About Page when they’re ready to get serious about handing over their credit card.
… a place to demonstrate why your ideal clients should choose you and not your competitors. Use a few insider copywriting tools get rock-solid credibility (and avoid subtle signals that make prospects wonder if you can pull this off).
… a gateway to build rapport with your audience and put more of yourself into your writing -- they'll remember you as friendly, approachable and on the same wavelength
And if you're like most business owners, your About Page is the ONE page you HATE to write.
After all, you're a professional -- not a slimey, scummy salesperson. And you aren't sure what belongs on the page (especially if you don't have a dramatic rags-to-riches story, an Ivy League degree, or a background that's perfectly related to what you offer).
Good news: You can still enjoy the glorious benefits of a high-converting About Page.
The About Page Workshop will help you ...
When you complete your assignments, you get more than information and ideas. You walk away with a completed About Page, ready to share on your website. And you'll leverage your About Page to write social media bios, speaker bios, and more.
When you do the work, you'll walk away with a completed About Page. Get 4 modules with exercises, templates and cheat sheets. Each module includes a live lesson and a study guide. You also get access to a Facebook page with additional resources.
Most important, you get personal, one-to-one attention from me - not a coach or assistant. I'll be with you every step of the way until your page is up and you feel good about it.
Each module will be offered in a live call. A recording of the call will be available, usually immediately. If you can't attend, you're invited to submit questions ahead of time (or after the call, to be answered via post or video on Facebook).
MODULE 1: Think About Pages are just for sharing your life story? Wrong. Get ready to discover ...
MODULE 2: Transform your About Page from Classified Ad to Great Connector. Get started ...
MODULE 3: Let's make it happen! You're ready to draft your About Page ...
MODULE 4: Publish your page and keep growing your online presence.
BONUS #1: My Udemy course "Copywriting For Non-Copywriters" (List price $25)
BONUS #2: Private Facebook group to ask questions and post drafts
BONUS #3: Video review of your About Page (when you submit your page within 5 business days after the last class -- we want you to get your page out there!)
EARLY BIRD BONUSES: First 10 people only
30-minute one-to-one consultation with me (to be completed before the course starts)
OR if you're not big on consultations:
Any 2 of my home study courses - choose from:
You're getting value you won't find elsewhere.
When a copywriter writes your About Page, you'll pay $250-$500...or even more. And if you need to modify your page you pay even more.
You'll also have to know what to tell the copywriter. What makes the most sense for you and your business?
4 Modules - LIVE - that guide you to a compelling About Page
Recordings of all modules for you to listen as often as you like
Action guides for each module
Access to a private Facebook group to ask questions and post pages for review
Access to a Udemy course to supplement your knowledge
Unlimited access to materials after course is completed
ALL THE RISK IS ON ME ...
I'm confident you'll love the course and you'll get terrific benefits. But I don't want "sad money."
Just ask for a refund after the first module. I'll cheerfully refund your money and we'll part friends.
"There are SO many free articles and courses available. Why on earth should I pay for this course?"
Good question. If you can get everything you need from a free article, go for it!
But free articles won't help you...
...answer your questions in a foum
...decide how to structure your page for you, your business and your industry
...sort out all the conflicting advice you're getting ("first person vs. third person;" "how much to share about myself vs focusing on the client") to create your own About Page (which might be different from anyone else's)
...stay motivated and gain momentum to get your About Page done and published
"Four weeks seems like a LONG time to write a page."
If you're starting cold that's not long at all. Many of my clients have been living with missing or incomplete About Pages for weeks or months!
And if you want to move faster you'll benefit from tips and tweaking available via the Facebook group.
"Four weeks seems like a SHORT time to write a page."
If you've been putting off your page for months, or if you have a super-busy schedule, you may have the opposite reaction -- too short! You'll find the momentum of the course and the opportunity to get feedback will accelerate your progress. Plus you get templates and tips to move along. You can even volunteer for a course "hot seat" to get my personal attention to your page.